---
title: "Jeff’s Bagel Run Awards 20 Franchise Locations in South and Mid-Atlantic Markets"
url: https://burnaze.com/article/082db6d9-bf41-4440-bc54-2ce952cb25ca
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/jeffs-bagel-run-awards-20-franchise-locations-in-south-and-mid-atlantic-markets/
author: "Ben Coley"
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["Emerging brands"]
published: 2026-05-12T13:18:56.000Z
modified: 2026-10-31T13:16:56.092Z
image: https://images.unsplash.com/photo-1559136555-9303baea8ebd?w=1600&q=80&auto=format&fit=crop
---

# Jeff’s Bagel Run Awards 20 Franchise Locations in South and Mid-Atlantic Markets

**TL;DR:** Jeff's Bagel Run has awarded 20 new franchise locations across four states, expanding its presence in the South and Mid-Atlantic. The brand now has over 120 locations in development nationwide.

*By Ben Coley, originally published in QSR Magazine on 2026-05-12. [Read the original](https://www.qsrmagazine.com/news/jeffs-bagel-run-awards-20-franchise-locations-in-south-and-mid-atlantic-markets/).*

## Story

Jeff’s Bagel Run, the rapidly growing scratch-made bagel concept known for baking hot bagels throughout the day, has awarded 20 new franchise locations, further expanding the brand’s presence across the South and Mid-Atlantic.

The newly signed agreements build on strong 2026 momentum, with the company having already opened 10 new shops year-to-date, bringing the system to 35 locations open and more than 120 in development nationwide.

The new agreements reflect a combination of market densification in existing regions and strategic entry into new territories:

- Florida – deepening coverage in the brand’s home state by filling key gaps across established markets and strengthening regional density

- Georgia – expanding development in the greater Atlanta area, one of the Southeast’s fastest-growing metro markets

- South Carolina – strengthening the Southeast corridor between existing markets in Georgia and North Carolina

- Texas – continuing to scale in a major franchise growth market, building on early success in Houston

- Virginia – entering a new state and expanding into the Mid-Atlantic, marking a strategic step beyond the brand’s existing Southeast footprint

“Across every new market, we’re seeing the same thing: consumers are looking for quality they can actually taste,” said Jeff Perera, co-founder of Jeff’s Bagel Run. “Every bagel is mixed, boiled and baked from scratch in each shop, throughout the day. The bagel you’re enjoying today was just a bag of flour yesterday.”

Founded in Orlando, Jeff’s Bagel Run has gained traction with experienced operators by pairing a differentiated product with a highly focused business model. Proprietary in-house technology, a streamlined menu and a one-shift operating structure support consistency across locations while preserving the quality cues that define the brand.

Each shop features 16 bagel flavors daily, 15 core varieties plus one rotating Bagel of the Day, along with 17 house-made spreads, including non-dairy options. The menu is complemented by a robust specialty coffee and crafted beverage program designed to drive repeat visits across multiple dayparts.

Jeff’s Bagel Run continues to attract experienced multi-unit operators seeking a focused concept with strong unit economics and operational simplicity. The brand’s one-shift operating model and disciplined site selection strategy have helped support steady, strategic growth.

“Our development pipeline continues to grow because the model is built to scale,” said Justin Wetherill of Jeff’s Bagel Run. “We are partnering with experienced operators who understand the value of a highly focused concept and a product that is genuinely differentiated in the marketplace.”

Jeff’s Bagel Run plans to continue awarding territories strategically throughout 2026, prioritizing high-growth suburban corridors with strong morning traffic patterns and community-centered retail environments.

Jeff’s Bagel Run is actively seeking qualified multi-unit franchise partners in select markets across the U.S.

## Entities

- unit expansion (topic)
- franchise growth (topic)
- QSR Magazine (publication)
- texas (location)
- Florida (location)
- Ben Coley (person)
- Georgia (location)
- Virginia (location)
- south carolina (location)
- Emerging (sector)
- market entry (topic)
- Justin Wetherill (person)

---
Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/jeffs-bagel-run-awards-20-franchise-locations-in-south-and-mid-atlantic-markets/). Summarized by Burnaze (https://burnaze.com/article/082db6d9-bf41-4440-bc54-2ce952cb25ca).