---
title: "Fast Casual: Blaze, Taco Bell, Chick-fil-A, Krispy Kreme Win Big in Harris Poll"
url: https://burnaze.com/article/0833ea5b-c7c8-4221-ba5e-e711199ab759
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-blaze-taco-bell-chick-fil-a-krispy-kreme-win-big-in-harris-poll-2706397
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2018-04-30T16:11:26.000Z
modified: 2026-11-01T04:09:37.741Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/12cee01b52806a446ed27830ea24c7f12892.jpg
---

# Fast Casual: Blaze, Taco Bell, Chick-fil-A, Krispy Kreme Win Big in Harris Poll

**TL;DR:** Blaze Pizza, Taco Bell, Chick-fil-A, Krispy Kreme, and Five Guys Burgers & Fries were awarded top honors in their respective categories in the 30th annual Harris poll. The poll surveyed over 77,000 U.S. consumers to assess over 3,000 brands across over 300 categories.

*originally published in 1851 Franchise on 2018-04-30. [Read the original](https://1851franchise.com/fast-casual-blaze-taco-bell-chick-fil-a-krispy-kreme-win-big-in-harris-poll-2706397).*

## Story

According to a recent article on fastcasual.com, the poll surveyed more than 77,000 U.S. consumers to assess more than 3,000 brands across more than 300 categories to determine the health of each brand based on factors including familiarity, quality and purchase consideration.

Blaze Pizza, Taco Bell, Chick-Fil-A, Krispy Kreme and Five Guys Burgers & Fries each were awarded the top honors in their respective categories.

While brand score averages remained mostly unchanged from last year, a news release issued by EquiTrend with the poll says a quarter of the brands studied in both 2017 and 2018 shows a significant decline in scoring in 2018.

Harris Poll CEO John Gerzema said in the release, “The EQ study reveals that brand equity is no longer guaranteed by size or media impressions. This is actually a time when being big is code for being the establishment. As private label and the popularity of craft products rises, brands are now differentiated on their values, personal connection and their ability to build community.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Taco Bell (company)
- Chick-fil-A (company)
- FastCasual (publication)
- Krispy Kreme (company)
- Blaze Pizza (company)
- market research (topic)
- Harris Poll (company)
- brand awards (topic)
- harris poll (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-blaze-taco-bell-chick-fil-a-krispy-kreme-win-big-in-harris-poll-2706397). Summarized by Burnaze (https://burnaze.com/article/0833ea5b-c7c8-4221-ba5e-e711199ab759).