---
title: "The Century 21 Brand Grows Its Presence on Michigan’s Lower Peninsula With Affiliation of Muskegon Brokerage"
url: https://burnaze.com/article/0850800b-a0a4-4261-8193-d21be4c7a09b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231102_the_century_21_brand_grows_its_presence_on_michigans_lower_peninsula_with_a.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2023-11-02T12:00:00.000Z
modified: 2026-10-31T20:03:25.773Z
image: https://images.unsplash.com/photo-1460574283810-2aab119d8511?w=1600&q=80&auto=format&fit=crop
---

# The Century 21 Brand Grows Its Presence on Michigan’s Lower Peninsula With Affiliation of Muskegon Brokerage

**TL;DR:** Century 21 Real Estate LLC affiliates with Trophy Class Real Estate in Muskegon, Michigan. The affiliation will give Trophy Class access to Century 21's technology, marketing, and productivity platform.

*originally published in Franchising.com on 2023-11-02. [Read the original](https://www.franchising.com/news/20231102_the_century_21_brand_grows_its_presence_on_michigans_lower_peninsula_with_a.html).*

## Story

The company has been under the leadership of President and CEO Ian Volchoff since 2012. After graduating from Central Michigan University, Volchoff spent time in the construction industry working for his family’s business before pursuing his passion for real estate. Volchoff and his team of affiliated sales associates specialize in rural homes, commercial investments, waterfront properties, farms and ranches, and the second home market.

Now doing business as CENTURY 21 Trophy Class, Volchoff and his team of relentless affiliated sales professionals will have access to the CENTURY 21® brand’s technology and marketing, lead generation, agent learning and coaching, and innovative productivity platform to help better serve and deliver the highest quality of service to buyers, sellers and investors.

The brokerage is well-known for its in-house marketing team. With access to state-of-the-art media production equipment in the office, Volchoff’s marketing professionals are able to create top-tier content across multiple platforms to effectively market client properties and produce a quick turnaround in digital content.

Volchoff is also extremely knowledgeable about the many niche markets and attractions that Michigan has to offer. From the waterfront properties on Muskegon’s coast to the cabins in the forests of Northern Michigan, Volchoff and his team will accommodate any client’s needs. These clients have come to expect not only constant dedication from Volchoff but also a level of understanding that can only be offered by a true Michigan native.

“We are all eager to utilize the networking opportunities that come with being part of the CENTURY 21 brand,” said Volchoff. “The CENTURY 21 name by itself generates excitement and that name recognition is something that we plan to utilize in order to attract new clients as well as retain existing ones. As a content-creation-heavy brokerage, we understand that the first moments of an interaction are paramount and there’s no better first impression in real estate than introducing yourself as part of the CENTURY 21 family.”

“Ian is a savvy business professional with a wealth of experience and insight that he leverages for the benefit of his clients,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- brand expansion (topic)
- technology integration (topic)
- CENTURY 21 (company)
- Century 21 Real Estate LLC (company)
- Mike Miedler (person)
- real estate affiliation (topic)
- Muskegon, Michigan (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20231102_the_century_21_brand_grows_its_presence_on_michigans_lower_peninsula_with_a.html). Summarized by Burnaze (https://burnaze.com/article/0850800b-a0a4-4261-8193-d21be4c7a09b).