---
title: "7-Eleven Expands into QSR Space with Eighth ‘Evolution’ Store"
url: https://burnaze.com/article/0850b1f4-2454-446d-a3fa-f39e2ebdcaf4
source: "1851 Franchise"
original_url: https://1851franchise.com/7-eleven-expands-into-qsr-space-with-eighth-evolution-store-2715627
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2021-05-03T18:13:00.000Z
modified: 2026-11-01T02:15:25.259Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f97b442e3990d1205b3260241f1fa2cf8990.jpg
---

# 7-Eleven Expands into QSR Space with Eighth ‘Evolution’ Store

**TL;DR:** 7-Eleven has opened its eighth 'Evolution' store in Manassas, Virginia, featuring two restaurants, Raise the Roost and Parlor Pizza, as part of its expansion into the quick-service restaurant segment. The company plans to open over 150 restaurants this year, according to Chris Tanco, 7-Eleven's chief operating officer.

*originally published in 1851 Franchise on 2021-05-03. [Read the original](https://1851franchise.com/7-eleven-expands-into-qsr-space-with-eighth-evolution-store-2715627).*

## Story

7-Eleven, the international convenience store franchise with more than 71,000 locations worldwide, just opened a new store in Manassas, Virginia that features two restaurants, the next step in the brand’s attempts to expand into the quick-service restaurant segment.

This newest location is considered an “Evolution Store”, which 7-Eleven defines as “an experiential testing ground, where customers can try and buy the retailer's latest innovations in a pioneering store format.” The Manassas location includes Raise the Roost, a chicken and biscuit restaurant, as well as Parlor Pizza, which offers made-to-order pizzas.

The Virginia store is one of eight corporate-owned Evolution Stores in Texas, New York City, San Diego and Washington D.C. All of them follow the same concept, featuring a quick-service restaurant brand, but the Manassas location is the first to feature two restaurants.

“Today’s opportunity is in the QSR [quick service restaurant] space, and we are responding by aggressively rolling out our restaurants across the country — both in Evolution Stores and beyond,” said Chris Tanco, 7-Eleven’s chief operating officer in a recent press release.

The company plans to open over 150 restaurants this year according to Tanco.

This is the most recent step in 7-Eleven’s multi-year campaign to expand into the quick-service restaurant space. In 2019, the brand’s first Evolution Store opened in Dallas featuring a Laredo Taco Company® restaurant, made-to-order coffees and smoothies, craft beer and growlers, a bakery and a cold treats bar.

7-Eleven announced in March 2021 that the new Dallas location will open a drive-thru for the Laredo restaurant, marking the first time the brand has operated a corporate-owned drive-thru at one of its locations.

The expansion into QSR is an attempt on 7-Eleven’s part to create a more unique experience and better value for customers.

"7-Eleven is known as a beverage destination, and Laredo Taco Company makes some of the best quick-serve Mexican food anywhere,” Tanco said. “Throw in the convenience of grabbing a taco paired with a Slurpee drink through a drive-thru, and it's a match made in heaven."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- 7-Eleven (company)
- quick service restaurant (topic)
- convenience store (topic)
- qsr expansion (topic)
- Laredo Taco Co. (company)
- Raise the Roost (company)
- evolution store (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/7-eleven-expands-into-qsr-space-with-eighth-evolution-store-2715627). Summarized by Burnaze (https://burnaze.com/article/0850b1f4-2454-446d-a3fa-f39e2ebdcaf4).