---
title: "Franchise event: The first-ever Swedish virtual franchise event – Franchise Fair 2021"
url: https://burnaze.com/article/08531d65-f99f-40ca-8c45-0c7707815d90
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/franchise-event-the-first-ever-swedish-virtual-franchise-event-franchise-fair-2021
author: "Amanda Peters"
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2021-05-05T13:00:00.000Z
modified: 2026-10-31T16:59:33.522Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Franchise event: The first-ever Swedish virtual franchise event – Franchise Fair 2021

**TL;DR:** Franchise Group has developed a virtual franchise event, Franchise Fair 2021, to help Swedish brands find franchisees and international brands enter the market. The event will feature masterclass sessions, Q&As, and networking opportunities.

*By Amanda Peters, originally published in Global Franchise on 2021-05-05. [Read the original](https://www.global-franchise.com/news/franchise-event-the-first-ever-swedish-virtual-franchise-event-franchise-fair-2021).*

## Story

As part of its ongoing mission to serve the franchise industry, Franchise Group has developed this platform to help overcome current challenges for Swedish brands finding franchisees, and also to provide a more accessible way for international brands to enter the market.

This one-day event is free to attend for entrepreneurs who will also have the opportunity to watch masterclass sessions, participate in Q&As, as well as be entertained in the Fika area.

For franchise brands, it’s a unique opportunity to present their concept in an engaging way and start a conversation with future franchisees about fulfilling their ambitions. Virtual doors open at 09:30 (CET) and close at 19:30, giving international exhibitors and those with a day job the opportunity to participate when it suits them.

> “We need more alternatives for recruiting franchisees and master franchisees in Sweden and are pleased to be presenting the first-ever virtual franchise fair dedicated to this market”

“We need more alternatives for recruiting franchisees and master franchisees in Sweden and are pleased to be presenting the first-ever virtual franchise fair dedicated to this market,” says Kristina Uhrgård Perman, CEO, Franchise Group. “The fair is both cost-efficient, pandemic safe, and has measurable results. We hope this initiative will be able to assist and ease franchisors’ challenges in recruiting their new franchisees.”

+ Create valuable connections with the most exciting and successful international and local franchise concepts looking to establish or further expand in Sweden

+ The meeting planner will enable you to make the connections that matter most, so that you can have the most successful day possible

+ Watch inspirational and insightful talks from key figures in the franchise world about running a successful franchise, new trends, and opportunities to be seized during masterclass sessions

+ Participate in the Q&A forum to discuss with and learn from your peers in the franchise community

+ Enjoy the Fika area where you will be entertained while you have a break

+ I.T. gurus will be on hand to ensure a virtually painless experience.

**Time:** 09:30 – 19:30 (CET)

## Entities

- franchise expansion (topic)
- Franchise Industry (sector)
- Global Franchise (publication)
- Amanda Peters (person)
- Franchise Group (investor)
- Sweden (location)
- virtual event (topic)
- international brands (topic)
- swedish market (topic)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/franchise-event-the-first-ever-swedish-virtual-franchise-event-franchise-fair-2021). Summarized by Burnaze (https://burnaze.com/article/08531d65-f99f-40ca-8c45-0c7707815d90).