---
title: "Franchise Development Website Guide: Sylvan Learning"
url: https://burnaze.com/article/0856544c-bb76-4987-9d7b-a64144196a7a
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-development-website-guide-sylvan-learning-2706885
category: "Tutoring"
industry: "Education & Childcare"
segment: "Tutoring"
topics: ["Development & multi-unit"]
published: 2018-06-22T13:08:27.000Z
modified: 2026-11-01T02:41:12.731Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c95e5b6953647305063e1707564f45361698.jpg
---

# Franchise Development Website Guide: Sylvan Learning

**TL;DR:** Sylvan Learning's franchise development website features a user-friendly design and showcases the value the brand brings to franchisees. The website allows candidates to easily navigate and highlights why consumers choose Sylvan.

*originally published in 1851 Franchise on 2018-06-22. [Read the original](https://1851franchise.com/franchise-development-website-guide-sylvan-learning-2706885).*

## Story

1851: What makes your franchise development site great?

Georgia Chasen: Our site allows candidates to easily navigate through all the reasons why Sylvan is a fantastic fit for prospective franchisee candidates, as well as highlighting why consumers choose Sylvan - which showcases the value the Sylvan brand brings to a franchisee’s business.

1851: What do you want franchise prospects to know about your brand when researching it?

Chasen: I want prospects to know that Sylvan fulfills a franchisee’s goal from both a financial standpoint, as well as an emotional, mission-driven motivation. We have the lowest start-up cost in the industry while offering the largest revenue opportunity.

1851: How should franchise sales professionals and executives evaluate their development site?

Chasen: Can a candidate find an easy way to get in touch with your sales team? Is the site on brand? Mobile friendly?

1851: What are the most important KPIs around a development site?

Chasen: How many people are visiting your site? Are they unique or return readers? What sections on the site are most compelling to a candidate making a decision about what they want to do with their life?

1851: What should brands budget for a franchise development site?

Chasen: Budget for both an initial site and then for annual upgrades/updates. Your site needs to stay fresh in order to keep pace with today’s candidates!

Lauren is the Vice President at No Limit Agency. The Michigan native graduated from Boston University and immediately began her career in public relations.

## Entities

- 1851 Franchise (publication)
- franchise development (topic)
- Education & Childcare (sector)
- Sylvan Learning (company)
- website design (topic)
- brand value (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-development-website-guide-sylvan-learning-2706885). Summarized by Burnaze (https://burnaze.com/article/0856544c-bb76-4987-9d7b-a64144196a7a).