---
title: "Orangetheory® Fitness Continues Support of Women's NCAA with NIL Offer to Most Outstanding Player"
url: https://burnaze.com/article/08cdfebd-52a7-46b1-9b64-dff2bd236176
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220401_orangetheory_fitness_continues_support_of_women39s_ncaa_with_nil_offer_to_m.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2022-04-01T12:00:00.000Z
modified: 2026-11-01T02:08:27.365Z
image: https://imgs.franchising.com/brands/social/orangetheoryfitness.jpg
---

# Orangetheory® Fitness Continues Support of Women's NCAA with NIL Offer to Most Outstanding Player

**TL;DR:** Orangetheory Fitness is offering a name, image and likeness (NIL) deal to the most outstanding player in the Women's NCAA. The brand has previously supported women's NCAA teams by offering studio access and memberships.

*originally published in Franchising.com on 2022-04-01. [Read the original](https://www.franchising.com/news/20220401_orangetheory_fitness_continues_support_of_women39s_ncaa_with_nil_offer_to_m.html).*

## Story

The contract would include a trip to the Orangetheory headquarters in Florida to co-develop an Orangetheory Fitness class in partnership with the brand's female leadership and the fitness team. The MOP will also receive a lifetime membership to Orangetheory and access to VIP classes for their teammates and coaches.

The brand has previously shown its support for the women of the NCAA by offering its studios and equipment to the NCAA Women's Basketball team amidst weight room disparities in 2021 and offering memberships to the NCAA Softball championship teams in response to challenges the players faced during the College World Series later that year.

"Orangetheory sees this as a valuable opportunity to unlock the talents of an extraordinary female athlete and make it available to our members through a truly collaborative and meaningful partnership," said Tammie DeGrasse-Cabrera, Sr. Global Marketing Director of Orangetheory Fitness. "As we conclude women's history month, we continue to look toward the future of women in sports and fitness. We hope this helps inspire the next generation of female athletes and women and girls around the world."

## Entities

- Franchising.com (publication)
- Fitness (sector)
- Orangetheory Fitness (company)
- fitness partnership (topic)
- nil deal (topic)
- ncaa support (topic)
- women in sports (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220401_orangetheory_fitness_continues_support_of_women39s_ncaa_with_nil_offer_to_m.html). Summarized by Burnaze (https://burnaze.com/article/08cdfebd-52a7-46b1-9b64-dff2bd236176).