---
title: "Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training"
url: https://burnaze.com/article/08ff6d29-f70e-443f-9443-b7da3a9b08d2
source: "Athletech News"
original_url: https://athletechnews.com/fireside-chat-madabolic-brandon-cullen-on-scaling-strength-training-video/
author: "Athletech Studios"
category: "Fitness"
industry: "Fitness"
topics: ["Operations"]
published: 2024-08-06T13:00:00.000Z
modified: 2026-10-31T17:30:21.078Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training

**TL;DR:** MADabolic Co-Founder and Chief Concept Officer Brandon Cullen discusses the brand's approach to fitness and franchising with Athletech News Founder and CEO Edward Hertzman. Cullen and Hertzman talk about MADabolic's unique blend of group strength and conditioning, and its approach to member experience and technology.

*By Athletech Studios, originally published in Athletech News on 2024-08-06. [Read the original](https://athletechnews.com/fireside-chat-madabolic-brandon-cullen-on-scaling-strength-training-video/).*

## Story

In this latest “Fireside Chat” video, MADabolic Co-Founder and Chief Concept Officer Brandon Cullen joins Athletech News Founder and CEO Edward Hertzman to discuss the brand’s unique and highly effective approach to fitness, from its emphasis on barbell-free strength training to the way MADabolic builds culture and grows its franchise business.

Cullen and Hertzman discuss how MADabolic came up with its particular blend of group strength and conditioning, MADabolic’s secret sauce when it comes to franchising, and why hospitality is the best member retention tool, among other topics. Watch the full interview for expert commentary on the following:

- (3:27- 11:05) Effective strength training in a group fitness format

- (11:05 – 18:36) MADabolic’s unique approach to the member experience, including its on-time policy

- (18:36 – 26:40) Being strategic about the use of technology

## Entities

- Fitness (sector)
- Athletech News (publication)
- strength training (topic)
- fitness franchising (topic)
- MADabolic (company)
- group fitness (topic)
- Brandon Cullen (person)
- Edward Hertzman (person)
- member experience (topic)

---
Originally reported by Athletech Studios, Athletech News (https://athletechnews.com/fireside-chat-madabolic-brandon-cullen-on-scaling-strength-training-video/). Summarized by Burnaze (https://burnaze.com/article/08ff6d29-f70e-443f-9443-b7da3a9b08d2).