---
title: "Sugar Sugar™ Continues to Gain Momentum as It Sells Another Unit in Its Hometown."
url: https://burnaze.com/article/0939f670-fa57-4d4a-bd7a-5d8b5970b2c0
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/sugar-sugar-continues-to-gain-momentum-as-it-sells-another-unit-in-its-hometown/
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
published: 2024-01-22T09:42:09.000Z
modified: 2026-11-01T01:05:38.374Z
image: https://franchisemagazineusa.com/wp-content/uploads/2024/01/pressrelease_507440_1652250544.jpeg
---

# Sugar Sugar™ Continues to Gain Momentum as It Sells Another Unit in Its Hometown.

**TL;DR:** Sugar Sugar, an organic sugaring and skincare franchise concept, has sold another unit in Gilbert, Arizona, bringing its total to thirteen units across three states. The brand, founded by Aimee Blake, has seen significant growth since its inception despite challenges posed by COVID-19.

*originally published in Franchise Magazine USA on 2024-01-22. [Read the original](https://franchisemagazineusa.com/sugar-sugar-continues-to-gain-momentum-as-it-sells-another-unit-in-its-hometown/).*

## Story

The clean beauty movement is gaining momentum as Sugar Sugar™ announces the sale of another franchise unit in Gilbert, Arizona. Based in Scottsdale, Arizona, Sugar Sugar™ Franchise Systems has seen significant growth since its inception. Originally established as a unique spa concept specializing in sugaring hair removal, the brand has since expanded into a national franchise model.

Sugar Sugar™ is an organic sugaring, spray, and skincare franchise beauty concept, founded by Aimee Blake. The brand prides itself on being a modern, woman-founded, all-natural micro-spa concept catering to both men and women.

“We are thrilled to welcome Jessica and Tyler Keller into our Sugar Sugar™ franchise family,” said Chief Executive Officer Aimee Blake. “Our franchisees are all unique and come eager to learn about clean beauty and help us develop Sugar Sugar™ into the household name we know it can be.”

Despite the challenges posed by COVID-19, Sugar Sugar™ has successfully sold eleven licenses within six months, a testament to the brand’s resilience and appeal. “We know growth can be challenging, so we have surrounded ourselves with mentors who have the DNA for scaling in their blood,” added Blake.

The new franchisee owners, Jessica and Tyler Keller, are set to capitalize on the growth potential in Gilbert, Arizona, one of the fastest-growing suburbs of the Phoenix metro area. “We chose this franchise because of its sustainability and great business model,” shared Jessica Keller. “We are excited to be part of this growing franchise and look forward to many years of success.”

With the sale of the Gilbert location, Sugar Sugar™ now boasts thirteen units operating across three states. The closing of this transaction is subject to the usual and customary closing conditions based on United States franchise law. Notably, the Law Office of Jeffrey Frankel facilitated legal counsel for this transaction.

The sale of the Gilbert franchise unit underscores the growing demand for clean beauty concepts and the appeal of Sugar Sugar™’s unique spa experience. As the brand continues to expand and thrive, it is clear that Sugar Sugar™ is poised for continued success within the beauty and wellness industry.

## Entities

- unit expansion (topic)
- franchise growth (topic)
- Beauty & Wellness (sector)
- Franchise Magazine USA (publication)
- beauty and wellness (topic)
- Gilbert, Arizona (location)
- Sugar Sugar (company)
- clean beauty (topic)
- Aimee Blake (person)
- Jessica Keller (person)
- Tyler Keller (person)
- Law Office of Jeffrey Frankel (company)

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Originally reported by Franchise Magazine USA (https://franchisemagazineusa.com/sugar-sugar-continues-to-gain-momentum-as-it-sells-another-unit-in-its-hometown/). Summarized by Burnaze (https://burnaze.com/article/0939f670-fa57-4d4a-bd7a-5d8b5970b2c0).