---
title: "QSR: Convenience is the Future for Dunkin’ Donuts"
url: https://burnaze.com/article/09675ffd-93f2-41eb-a1c8-6e660211fd09
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-convenience-is-the-future-for-dunkin-donuts-2703435
category: "Restaurants"
industry: "Restaurants"
published: 2017-07-27T14:09:01.000Z
modified: 2026-11-01T03:03:51.583Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/412b27e80eaa3eed8a9c232f2b45c9689727.jpg
---

# QSR: Convenience is the Future for Dunkin’ Donuts

**TL;DR:** Dunkin' Donuts is shifting its focus to provide a more convenient experience for customers by simplifying menu offerings and introducing delivery services. The chain plans to incorporate more drive-thru's and launch a condensed menu in August.

*originally published in 1851 Franchise on 2017-07-27. [Read the original](https://1851franchise.com/qsr-convenience-is-the-future-for-dunkin-donuts-2703435).*

## Story

Dunkin' Donuts has announced a new brand focus. According to a recent article in QSR Magazine, the chain will be shifting efforts to provide an experience based on convenience.

The restaurant plans to simplify menu offerings and introduce delivery services. This condensed menu is set to launch in August. Dunkin' Donuts will also incorporate more drive-thru's in an effort to achieve the goal of becoming an on-the-go brand.

“Wrap all of this with modern brand expression— including new restaurant design—and we’re confident this plan will put our system on the next wave of long-term sustainable growth,” said president David Hoffman.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- Dunkin' Donuts (company)
- drive-thru expansion (topic)
- delivery services (topic)
- menu simplification (topic)
- convenience focus (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-convenience-is-the-future-for-dunkin-donuts-2703435). Summarized by Burnaze (https://burnaze.com/article/09675ffd-93f2-41eb-a1c8-6e660211fd09).