---
title: "Adweek: Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit"
url: https://burnaze.com/article/096b627f-f76d-455d-9cd0-4f7ad9b0a483
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-marketers-rejoice-twitter-no-longer-counts-photos-gifs-videos-toward-140-character-limit-5871
category: "Technology"
topics: ["Technology"]
published: 2016-09-20T16:11:00.000Z
modified: 2026-11-01T03:15:37.203Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2aba4f89933eefd11e1ae2112c498723932160920085821.jpg
---

# Adweek: Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit

**TL;DR:** Twitter no longer counts photos, GIFs, and videos toward its 140-character limit, allowing users to share more multimedia content. This update aims to give users the ability to share more multimedia, as its use becomes more prevalent in advertising and social media marketing.

*originally published in 1851 Franchise on 2016-09-20. [Read the original](https://1851franchise.com/adweek-marketers-rejoice-twitter-no-longer-counts-photos-gifs-videos-toward-140-character-limit-5871).*

## Story

Social media marketers and copywriters are celebrating as Twitter is officially letting users be a bit more long-winded in their tweets. According to a recent Adweek article , Twitter announced yesterday that the 140-character limit for tweets will only include text, aiming to give users the ability to share more multimedia.

This update was not a huge surprise since the company promoted that a change such as this might be coming to the platform at some point. The development certainly makes sense as the use of multimedia in advertising and social media marketing becomes more prevalent.

Spredfast CEO Rob Favaron explains, "With long-form content on the rise, businesses who can take advantage of Twitter's new offering stand poised to create deep, meaningful communities."

Twitter is also testing out moving "@" Twitter handles outside of the tweet box to save even more space for text.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Twitter (company)
- social media marketing (topic)
- character limit (topic)
- multimedia content (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-marketers-rejoice-twitter-no-longer-counts-photos-gifs-videos-toward-140-character-limit-5871). Summarized by Burnaze (https://burnaze.com/article/096b627f-f76d-455d-9cd0-4f7ad9b0a483).