---
title: "QSR Magazine: Snapchat: The Future of Marketing"
url: https://burnaze.com/article/098dbbbb-9cf8-4581-a402-d86701d9740d
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-snapchat-the-future-of-marketing-5831
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology","Marketing"]
published: 2016-09-15T18:13:00.000Z
modified: 2026-11-01T04:13:13.348Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5218e4a0922a98dafb2a09617f0fe9957286160915114223.jpg
---

# QSR Magazine: Snapchat: The Future of Marketing

**TL;DR:** Snapchat has become a popular platform for brands to reach consumers with shorter attention spans, with nearly one in five Americans using the platform this year. Taco Bell used Snapchat to reach Millennials and Gen Z by letting fans turn themselves into visual tacos, which racked up a record 224 million views in one day.

*originally published in 1851 Franchise on 2016-09-15. [Read the original](https://1851franchise.com/qsr-magazine-snapchat-the-future-of-marketing-5831).*

## Story

Shorter attention spans mean shorter timeframes for brands to get noticed by consumers. According to a recent QSR Magazine article, nearly one in five Americans—56.8 million people—will use Snapchat this year and the social media tool reaches 41 percent of all U.S. 18-34-year-olds.

“In a world in which there is an app for nearly everything, Snapchat has cut through the clutter by injecting fun back into social sharing,” says Cathy Boyle, principal analyst at eMarketer.

Taco Bell got in on the fun when they let fans turn themselves into visual tacos via Snapchat that they could then share an image of with their friends. The Snapchat filter racked up a record 224 million views in one day, which helped reach their key customers of Millennials and Gen Z.

For brands trying to reach that 13-34-year-old demographic, Snapchat is the best way to capture consumers’ attention. eMarketer reports that by 2020, Snapchat will add 26.9 million users, which is double what Pinterest and Twitter will gain.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- QSR Magazine (publication)
- Taco Bell (company)
- Twitter (company)
- Gen Z (person)
- social media marketing (topic)
- brand awareness (topic)
- Snapchat (company)
- Pinterest (company)
- attention span (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-snapchat-the-future-of-marketing-5831). Summarized by Burnaze (https://burnaze.com/article/098dbbbb-9cf8-4581-a402-d86701d9740d).