---
title: "Sprinkle in a Wish at Duck Donuts® to Support Inaugural Franchise-Wide Make-A-Wish® Campaign"
url: https://burnaze.com/article/0a06b917-a258-409f-9721-a1a213d8e267
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230425_sprinkle_in_a_wish_at_duck_donuts_to_support_inaugural_franchisewide_makeaw.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["Marketing"]
published: 2023-04-25T12:00:00.000Z
modified: 2026-10-31T20:34:11.995Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Sprinkle in a Wish at Duck Donuts® to Support Inaugural Franchise-Wide Make-A-Wish® Campaign

**TL;DR:** Duck Donuts is partnering with Make-A-Wish to donate 50 cents to the organization for each Wish Donut sold through June 18. The campaign aims to raise funds to create life-changing wishes for children with critical illnesses.

*originally published in Franchising.com on 2023-04-25. [Read the original](https://www.franchising.com/news/20230425_sprinkle_in_a_wish_at_duck_donuts_to_support_inaugural_franchisewide_makeaw.html).*

## Story

Now through June 18, Duck Donuts guests can help transform lives for children in their local communities by purchasing the special-edition Wish Donut. The Wish Donut can be ordered in-shop or online and features chocolate or vanilla icing topped with Make-A-Wish-inspired blue and white sprinkles. With each Wish Donut sold, Duck Donuts will donate 50 cents to the organization. Guests can also donate when they place an online order or by rounding up their change in-shop.

“Duck Donuts is delighted and honored to introduce nationally recognized Make-A-Wish as its new national Quack Gives Back partner,” said Betsy Hamm, CEO of Duck Donuts. “This campaign and partnership allows us to rally system-wide and engage the local communities we serve as we work to raise funds to create life-changing wishes for children with critical illnesses.”

Each wish makes a powerful and lasting impact on every child, volunteer, supporter, and community that experiences it. Since its founding in 1980, Make-A-Wish has granted more than 360,000 wishes for children with critical illnesses in the U.S. and more than 550,000 wishes globally.

"A wish brings hope and joy to children facing an incredible hardship," said Leslie Motter, president and CEO of Make-A-Wish America. "Duck Donuts is giving families nationwide an escape from the traumatic stress brought on by a critical illness. Their commitment to the mission makes wishes possible, and we're extremely thankful for the partnership."

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- charity partnership (topic)
- Duck Donuts (company)
- Make-A-Wish (company)
- Betsy Hamm (person)
- qsr fundraising (topic)
- donation campaign (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230425_sprinkle_in_a_wish_at_duck_donuts_to_support_inaugural_franchisewide_makeaw.html). Summarized by Burnaze (https://burnaze.com/article/0a06b917-a258-409f-9721-a1a213d8e267).