---
title: "QSR: Britt Private Capital Announces Acquisition of Juice It Up!"
url: https://burnaze.com/article/0a258f1d-7159-47fd-aad9-b03b64aba1a9
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-britt-private-capital-announces-acquisition-of-juice-it-up-2706189
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Finance & M&A"]
published: 2018-04-05T14:09:26.000Z
modified: 2026-11-01T02:50:26.196Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f6107eebdd6ff6cc7c729ceb05854d1b1078.jpg
---

# QSR: Britt Private Capital Announces Acquisition of Juice It Up!

**TL;DR:** Britt Private Capital has acquired Juice It Up!, a California-based franchise specializing in handcrafted smoothies and acai bowls. Britt Private Capital also partnered to purchase Mountain Mike's Pizza in April.

*originally published in 1851 Franchise on 2018-04-05. [Read the original](https://1851franchise.com/qsr-britt-private-capital-announces-acquisition-of-juice-it-up-2706189).*

## Story

According to an article on qsr.com , Britt Private Capital, LLC has purchased Juice It Up! The California-based private investment firm was established in 2017 by Chris L. Britt and already has two major franchise brands in its portfolio. In April, Britt Private Capital and Jupiter Holdings partnered to purchase Mountain Mike’s Pizza, a Northern California-based pizza chain with 190 locations.

Juice It Up! Is one of the most recognized brands in the growing health-food segment of the franchise industry. The company specializes in handcrafted smoothies, raw juices and acai bowls. The Irvine, California-based franchise was established in 1995 and currently has more than 90 units in its system.

In the article, Britt said, “I am thrilled to add Juice It Up! and Mountain Mike’s Pizza as a solid foundation for our portfolio of franchised system brands. Both brands are true leaders in their categories and I’m looking forward to helping them reach their full potential. We are patient investors with long-term views, and we seek partners who add value to the companies we invest in and are also enjoyable to work with.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise expansion (topic)
- private equity (topic)
- acquisition (topic)
- Mountain Mike's Pizza (company)
- Juice It Up! (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-britt-private-capital-announces-acquisition-of-juice-it-up-2706189). Summarized by Burnaze (https://burnaze.com/article/0a258f1d-7159-47fd-aad9-b03b64aba1a9).