---
title: "Chili's® is Fulfilling Every Golfer's Dream by Opening on a Golf Course. Yes, Really."
url: https://burnaze.com/article/0a61bdc7-6f18-4e53-a77d-ae80feefca3f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260826_chilis_is_fulfilling_every_golfers_dream_by_opening_on_a_golf_course_yes_re.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Development & multi-unit"]
published: 2026-08-26T12:00:00.000Z
modified: 2026-10-31T14:43:26.147Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Chili's® is Fulfilling Every Golfer's Dream by Opening on a Golf Course. Yes, Really.

**TL;DR:** Chili's is opening a location on a golf course, DeBell Golf Club in Burbank, California, and has partnered with Rhoback to create a custom-designed apparel collection. The location will feature a clubhouse with food, drinks, and a pro shop with the limited-edition Rhoback X Chili's gear.

*originally published in Franchising.com on 2026-08-26. [Read the original](https://www.franchising.com/news/20260826_chilis_is_fulfilling_every_golfers_dream_by_opening_on_a_golf_course_yes_re.html).*

## Story

Chili's is taking over DeBell Golf Club in Burbank, California, turning the clubhouse into the ultimate 19th hole — the post-round tradition where golfers gather to relive the round over food, drinks and stories about shots from the day that somehow get a little better every time they're told. Open August 28 to 29 from 9 a.m.

to 5 p.m., Chili's first-ever location on a golf course welcomes golfers and fans alike.

Whether guests are wrapping up 18 holes or simply stopping by for Chili's favorites like the Triple Dipper®, guests can browse the limited-edition Rhoback X Chili's gear in the pro shop and enjoy Chili's take on popular golf course drinks, including the Transfusion Marg and Tee Time Marg, available only at the Chili's Golf Club.

Not everyone can make it to the Chili's Golf Club at DeBell, but everyone can dress the part. That's why Chili's partnered with Rhoback, one of the fastest growing active-lifestyle apparel brands, to collaborate on a custom-designed collection, exclusively for the Chili's Golf Club. Inspired by golf's favorite post-round tradition and featuring the official Chili's Golf Club crest, the limited-edition collection blends Rhoback's premium apparel with Chili's unmistakable personality.

"Chili's is the people's clubhouse, so it only made sense to bring that spirit to the course by building the Chili's Golf Club on a public muni, complete with the 19th hole of every golfer's dreams," said George Felix, chief marketing officer and executive vice president of Brinker International. "Our friends at Rhoback created the ultimate Chili's Golf Club gear that's ready for wherever the round takes you, from the first tee to the 19th hole, and every swing – good or bad – in between."

Fans can shop the Rhoback X Chili's collection at rhoback.com/chilis while supplies last, including:

- **The Rhoback X Chili's Presidente Margarita Performance Polo** | $132 (Men's), $96 (Women's): Available in both Men's and Women's styles with breathable, wrinkle-resistant fabric, it's the perfect uniform for going from the golf course to a round of Presidente Margaritas.

- **The Rhoback X Chili's Mulligan Performance Polo** | $132: Named after every golfer's game-saving shot, this signature polo has enough style to distract from your eighth mulligan.

- **The Rhoback X Chili's Champion's Dinner Performance Polo** | $132: Dress like a champion (even if your scorecard says otherwise) in this breathable, four-way stretch polo inspired by one of golf's greatest traditions.

- **The Rhoback X Chili's Hesi Performance Hoodie** | $142: Rhoback's best-selling lightweight performance hoodie that's built for early tee times and late stays at the clubhouse.

- **The Rhoback X Chili's Horizon Block Performance Q-Zip** | $158: Whether hitting the links or perfecting your cheese pull, this ultra-soft Q-Zip is for cooler days on and off the course.

- **The Rhoback X Chili's Ready Crewneck** | $135: Made for the drive home, the Chili's booth and explaining why that triple bogey wasn't entirely your fault.

- **The Rhoback X Chili's Performance Q-Zip** | $154 (Men's), $118 (Women's): Available in both Men's and Women's styles, this lightweight performance layer is built for chilly mornings, long rounds and pretending that last hole never happened.

- **The Rhoback X Chili's Poly Hat** | $54: Lightweight, breathable and moisture-wicking, the Poly Hat is available in two colors and designed to keep you cool.

- **The Rhoback X Chili's Retro Rope Hat** | $54: A lightweight hat with a rope design that'll keep the sun out of your eyes (yes, you can still blame the sun for being in your eyes).

The collection is also featured in Chili's campaign film that pays homage to the everyday golfer, featuring cameos from Wesley Bryan, Caleb Pressley, Jena Sims Koepka, Chaz Bowker, Josh Kelley, and JaNa Craig. Shared across Chili's and partner social handles, the film is a tribute to the people who may never shoot under par but somehow always have the best stories by the time they reach the 19th hole.

## Entities

- Franchising.com (publication)
- QSR (sector)
- restaurant opening (topic)
- Chili's (company)
- Brinker International (company)
- George Felix (person)
- limited edition collection (topic)
- apparel partnership (topic)
- Caleb Pressley (person)
- DeBell Golf Club (location)
- Rhoback (company)
- Wesley Bryan (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260826_chilis_is_fulfilling_every_golfers_dream_by_opening_on_a_golf_course_yes_re.html). Summarized by Burnaze (https://burnaze.com/article/0a61bdc7-6f18-4e53-a77d-ae80feefca3f).
