---
title: "CNN Money: Online Sales Boomed on Black Friday"
url: https://burnaze.com/article/0ad6d243-7c10-4b37-9c55-ee226a4b0144
source: "1851 Franchise"
original_url: https://1851franchise.com/cnn-money-online-sales-boomed-on-black-friday-2704894
category: "Finance"
topics: ["Finance & M&A"]
published: 2017-11-27T15:10:10.000Z
modified: 2026-11-01T03:00:05.685Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a5933d2985bb71bfec8c3bf33251e80f902.jpg
---

# CNN Money: Online Sales Boomed on Black Friday

**TL;DR:** American shoppers spent $5 billion in 24 hours on Black Friday, a 16.9 percent increase in dollars spent online compared to last year. Online businesses like Amazon saw orders coming in quicker than expected, while traditional retailers saw a small dip in foot traffic in stores.

*originally published in 1851 Franchise on 2017-11-27. [Read the original](https://1851franchise.com/cnn-money-online-sales-boomed-on-black-friday-2704894).*

## Story

A new record was set this year by American shoppers on Black Friday. According to a recent CNN Money article , consumers spent $5 billion in 24 hours—a 16.9 percent increase in dollars spent online compared to Black Friday one year ago. Traditional retailers saw a small dip in foot traffic in stores but online businesses like Amazon saw orders coming in quicker than expected.

"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable," said Brian Field, senior director of advisory services for ShopperTrak, a data analytics company.

Thanksgiving Day and Black Friday in-store traffic may have been down close to 2 percent compared to last year, but this is most likely due to more stores opting to stay closed on Thanksgiving Day. More details on sales numbers will be revealed as retailers post their earnings reports.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Amazon (company)
- retail trends (topic)
- online sales (topic)
- holiday shopping (topic)
- black friday (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/cnn-money-online-sales-boomed-on-black-friday-2704894). Summarized by Burnaze (https://burnaze.com/article/0ad6d243-7c10-4b37-9c55-ee226a4b0144).