---
title: "7-Eleven Launches Imported Proprietary Sparkling Mineral Water, Serafina™"
url: https://burnaze.com/article/0ae17665-c896-4261-8e56-a74a418f63bb
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210303_7eleven_launches_imported_proprietary_sparkling_mineral_water_serafina.html
category: "C-store & fuel"
industry: "Retail"
segment: "C-store & fuel"
published: 2021-03-03T12:00:00.000Z
modified: 2026-11-01T22:33:17.560Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# 7-Eleven Launches Imported Proprietary Sparkling Mineral Water, Serafina™

**TL;DR:** 7-Eleven launched its proprietary sparkling mineral water, Serafina, in three flavors, available exclusively at participating 7-Eleven locations. The introduction of Serafina is a response to the growing demand for sparkling and premium water, with the sparkling water category expected to reach nearly $60 billion by 2027.

*originally published in Franchising.com on 2021-03-03. [Read the original](https://www.franchising.com/news/20210303_7eleven_launches_imported_proprietary_sparkling_mineral_water_serafina.html).*

## Story

IRVING, Texas - Looking for a bubbly, better-for-you beverage to quench your thirst? Look no further than 7-Eleven's new proprietary sparkling water - Serafina. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with an SRP of $1.79 per 16.9-ounce bottle. For a limited time, thirsty customers can purchase two bottles for the price of one at participating 7-Eleven locations.

Serafina is sourced from a natural Italian spring then carbonated and bottled in the Apennine Mountains. With the sparkling water category expected to reach nearly $60 billion by 2027 and increasing consumer interest in alternatives to high sugar and calorie beverage options, the introduction of Serafina to 7-Eleven shelves is a natural fit.

"Customer demand for sparkling and premium water continues to rise, and as the ultimate beverage destination, 7-Eleven continues to innovate in the category," said Jack Stout, 7-Eleven Senior Vice President, Merchandising and Logistics. "Serafina will join Skýra, our super premium Icelandic spring water, to provide 7-Eleven customers with exclusive top-shelf water selections, whether they prefer still or sparkling. We are confident that these products will exceed customers' expectations in both quality and value."

7-Eleven's dedication to convenience makes it easier than ever for consumers to find better-for-you drinks and snacks on the go or for delivery via the retailer's proprietary 7NOW® app. In addition to Serafina, 7-Eleven also sells a variety of other items made with wellness in mind such as Triton Energy, 7-Select Cold-Pressed Juices, 7-Select Go!Smart™ Fruit and Nut Trail Mixes and more at participating locations. 7-Eleven has a growing private brands portfolio made up of over 1,500 products and over $1 billion in sales.

## Entities

- Franchising.com (publication)
- Retail (sector)
- product launch (topic)
- 7-Eleven (company)
- beverage trends (topic)
- private brands (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210303_7eleven_launches_imported_proprietary_sparkling_mineral_water_serafina.html). Summarized by Burnaze (https://burnaze.com/article/0ae17665-c896-4261-8e56-a74a418f63bb).