---
title: "How the Visuals Behind One Franchise Development Website Inspired One Franchisee to Invest"
url: https://burnaze.com/article/0b004fd5-dc94-40b3-b05c-dc7153885ff1
source: "1851 Franchise"
original_url: https://1851franchise.com/how-the-visuals-behind-one-franchise-development-website-inspired-one-franchisee-to-invest-2706965
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands","Development & multi-unit"]
published: 2018-06-26T19:14:26.000Z
modified: 2026-11-01T04:09:17.759Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d943109d27f81c586c85d04b2fa281724337.jpg
---

# How the Visuals Behind One Franchise Development Website Inspired One Franchisee to Invest

**TL;DR:** A franchisee was inspired to invest in a brand after a positive experience with the franchise development website, which provided helpful information and visuals about the opportunity. The franchisee was introduced to the brand by FranNet and also performed due diligence by visiting a salon and talking to other franchisees.

*originally published in 1851 Franchise on 2018-06-26. [Read the original](https://1851franchise.com/how-the-visuals-behind-one-franchise-development-website-inspired-one-franchisee-to-invest-2706965).*

## Story

**1851: What made you initially attracted to the brand?**

**Jackson:** We were introduced to it by FranNet. We thought it was a great concept and something needed in our area.

**1851: What parts of the brand made you decide to buy it?**

**Jackson:** Great feedback from current franchisees, their support system from finding a location to opening to operation of the store. We loved the concept and the look of the stores.

**1851: When researching the brand, how important was the website in helping educate you about the opportunity?**

**Jackson:** It was good to see pictures, and very helpful to get information about investment and the whole process.

**1851: How did you perform due diligence on the brand?**

**Jackson:** We visited a salon in MD, and we talked to a lot of franchisees about their experience and the support they were getting.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise development (topic)
- FranNet (company)
- due diligence (topic)
- investment decision (topic)
- website inspiration (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/how-the-visuals-behind-one-franchise-development-website-inspired-one-franchisee-to-invest-2706965). Summarized by Burnaze (https://burnaze.com/article/0b004fd5-dc94-40b3-b05c-dc7153885ff1).