--- title: "HomeWell Franchising Builds on Record Mid-Year Growth, Introduces New Resources for Its Owners" url: https://burnaze.com/article/0b1f3247-79ed-4c28-8984-cdd227aa7878 source: "Franchising.com" original_url: https://www.franchising.com/news/20260813_homewell_franchising_builds_on_record_midyear_growth_introduces_new_resourc.html category: "Home care" industry: "Senior Care" segment: "Home care" published: 2026-08-13T12:00:00.000Z modified: 2026-10-31T14:43:28.522Z image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop --- # HomeWell Franchising Builds on Record Mid-Year Growth, Introduces New Resources for Its Owners **TL;DR:** HomeWell Franchising reported record mid-year growth, with 26 new owners signed and $88.4 million in system revenue through Q1 and Q2, a 12.4% increase year over year. The company introduced new resources for its owners, including Flex Studio and a strategic partnership with Trella Health. *originally published in Franchising.com on 2026-08-13. [Read the original](https://www.franchising.com/news/20260813_homewell_franchising_builds_on_record_midyear_growth_introduces_new_resourc.html).* ## Story 26 new owners signed, surpassing the record-breaking pace set in 2025 17 new agency openings through Q2, matching last year's record mid-year total Total of 30 new territories awarded, including 4 through expansions $88.4 million in system revenue through Q1 and Q2 alone, an increase of approximately 12.4% year over year "The results we’re seeing from the first half of the year reflect continued demand for quality home care and the overall health of our franchise network," said Casey McCleskey, Chief Financial Officer of HomeWell Franchising. “Just as importantly, we're continuing to invest back into the system through technology, partnerships, and owner resources that strengthen our agencies over the long term.” With the second half of 2026 now underway, HomeWell remains focused on equipping agencies with the practical resources they need to differentiate themselves, strengthen referral relationships, and better serve local families. Earlier this summer, Flex Studio was launched as an enhancement to a marketing platform that enables agencies to customize marketing materials while maintaining branding consistency. It provides flexibility to localize marketing pieces using approved templates, branding, and assets, allowing agencies to respond more promptly to opportunities while reducing material development time. In late July, a strategic partnership with Trella Health was launched to provide franchise owners with access to healthcare market intelligence as part of ongoing support for owner success. Trella helps agencies identify referral opportunities, understand provider relationships, and strengthen outreach across the care continuum. By giving locations deeper visibility into local healthcare markets, the platform supports more informed business development strategies. "Our goal is to equip franchise owners with more than just standard support—we want to provide them with meaningful advantages that help them grow in their local markets," said Michelle Cone, Senior Vice President of Industry Engagement. "Whether it's giving owners greater capabilities in meeting their local marketing needs through Flex Studio or helping them build more intentional, community-focused healthcare relationships with Trella Health, these investments reinforce our commitment to providing franchisees with innovative resources that enable long-term sustainability." With continued momentum in development, operational resources, and a marketing toolkit, the company enters the second half of 2026 with a focus on providing trusted in-home care across the country. ## Entities - Franchising.com (publication) - franchise growth (topic) - Senior Care (sector) - home care (topic) - partnerships (topic) - technology investment (topic) - HomeWell Franchising (company) - Michelle Cone (person) - marketing resources (topic) - Trella Health (company) - Casey McCleskey (person) - Flex Studio (company) --- Originally reported by Franchising.com (https://www.franchising.com/news/20260813_homewell_franchising_builds_on_record_midyear_growth_introduces_new_resourc.html). Summarized by Burnaze (https://burnaze.com/article/0b1f3247-79ed-4c28-8984-cdd227aa7878).