---
title: "Jimmy John’s Brings Sandwiches to Some of the Highest People in America"
url: https://burnaze.com/article/0b60b2a0-0122-469c-938c-06aeb733db1c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220427_jimmy_johns_brings_sandwiches_to_some_of_the_highest_people_in_america.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2022-04-27T12:00:00.000Z
modified: 2026-11-01T22:33:06.054Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Jimmy John’s Brings Sandwiches to Some of the Highest People in America

**TL;DR:** Jimmy John's celebrated 4/20 with the Leadville community by participating in the high time parade and offering free food and merchandise. The brand also allowed customers across the country to track their elevation and receive a promo code.

*originally published in Franchising.com on 2022-04-27. [Read the original](https://www.franchising.com/news/20220427_jimmy_johns_brings_sandwiches_to_some_of_the_highest_people_in_america.html).*

## Story

Jimmy John’s celebrated 4/20 with the highest (elevated) people in America - the 2,742 residents of Leadville, Colorado - the highest city in the United States. Lucky Leadville residents took part in the high time parade which was led by a Jimmy John’s sandwich-wrapped airstream.

In addition to the parade featuring stilt walkers, sandwich spinners, flag holders, and drumline performers - the Leadville community also enjoyed free Jimmy John’s sandwiches, chips, cookies, and JJ x 4/20 inspired merch.

Residents of Leadville weren’t the only ones who took part in the 4/20 fun. Jimmy John’s sandwich lovers across the country were also able to celebrate the day with the brand by tracking their “highness” and receiving a promo code based on their elevation.

For JJ fans on social media, engaging with the brand on 4/20 is nothing new. This year, utilizing the hashtag #GetHighWithJJs, some lucky “high” engagers even scored free JJ x 4/20 shirts and chip bean bag chairs. On a day when many people experience the munchies, Jimmy John’s came through and delivered kick-ass sandwiches for all to enjoy.

Jimmy John's makes tasty sandwiches using real, fresh ingredients. Homemade bread is baked fresh all day, and all-natural meats and freshly delivered veggies are hand sliced in-store every day. With 2,772 stores open in 43 states, Jimmy John's is one of the fastest growing quick-service restaurants in the U.S.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- location expansion (topic)
- qsr marketing (topic)
- Jimmy John's (company)
- brand promotion (topic)
- Leadville (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220427_jimmy_johns_brings_sandwiches_to_some_of_the_highest_people_in_america.html). Summarized by Burnaze (https://burnaze.com/article/0b60b2a0-0122-469c-938c-06aeb733db1c).