---
title: "Current in Carmel: Entrepreneur Breaks Back into the Recovering Housing Industry with Alair"
url: https://burnaze.com/article/0b997c2d-7dfa-404e-a016-77d439a56c06
source: "1851 Franchise"
original_url: https://1851franchise.com/current-in-carmel-entrepreneur-breaks-back-into-the-recovering-housing-industry-with-alair-5931
category: "Remodel & surfaces"
industry: "Home Services"
segment: "Remodel & surfaces"
published: 2016-09-23T17:12:20.000Z
modified: 2026-11-01T03:15:37.203Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0b63e75c4f464c701339b107ffa725148433160923122728.jpeg
---

# Current in Carmel: Entrepreneur Breaks Back into the Recovering Housing Industry with Alair

**TL;DR:** Terry Blake is opening an Alair franchise for custom homes in Carmel, Indiana, after previously working in the housing industry. Alair's unique business model is expected to position him for success.

*originally published in 1851 Franchise on 2016-09-23. [Read the original](https://1851franchise.com/current-in-carmel-entrepreneur-breaks-back-into-the-recovering-housing-industry-with-alair-5931).*

## Story

When the recession hit in 2009, Terry Blake decided to get out of the housing industry. But now that things are turning around, he’s jumping back into the business with the help of Alair .

Blake opened his own Alair franchise for custom homes in Carmel, Indiana. He brings more than 10 years of experience to the table— he used to work for Custom Concrete Construction. But Alair’s unique business model is positioning him for even more success.

“When I first became aware of Alair the first thing that really, really got my attention was their program of taking a client through the actual steps of the business process,” Blake said in an interview with Current in Carmel. “They have complete oversight over the entire project. They see every single expense that I see. It’s opens up a lot more clarity over what most builders are going to do. We go through a very in-depth design and estimate process.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- franchise expansion (topic)
- business model (topic)
- Milwaukee (location)
- Carmel, Indiana (location)
- housing industry (topic)
- custom homes (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/current-in-carmel-entrepreneur-breaks-back-into-the-recovering-housing-industry-with-alair-5931). Summarized by Burnaze (https://burnaze.com/article/0b997c2d-7dfa-404e-a016-77d439a56c06).