---
title: "How surveillance pricing laws could come for the restaurant industry"
url: https://burnaze.com/article/0bd5f43a-b7c9-4273-a813-ae7cd5c2be0b
source: "Restaurant Business"
original_url: https://restaurantbusinessonline.com/workforce/how-surveillance-pricing-laws-could-come-restaurant-industry
category: "Restaurants"
industry: "Restaurants"
topics: ["Regulation & legal"]
published: 2026-10-21T19:09:15.000Z
modified: 2026-10-31T14:43:38.562Z
image: https://cdn.informaconnect.com/platform/files/public/2026-10/background/Jars_of_Chili%2C_with_electronic_shelf_tags%20%281%29.jpeg?VersionId=9Bi9Y.nFLTbWebSTMi5rE4LpMWsl5HIU
---

# How surveillance pricing laws could come for the restaurant industry

**TL;DR:** The regulation of surveillance, surge, and personalized pricing could impact the restaurant industry, particularly loyalty and rewards programs. The POWER Act, introduced to the New York City Council, would allow consumers to sue companies for unlawful business practices.

*originally published in Restaurant Business on 2026-10-21. [Read the original](https://restaurantbusinessonline.com/workforce/how-surveillance-pricing-laws-could-come-restaurant-industry).*

## Story

In this week’s Working Lunch, Joe Kefauver and Franklin Coley of Align Public Strategies updated their listeners on the regulation of surveillance, surge, and personalized pricing.

The podcasting duo interviews Brennan Duckett, director of regulatory and policy at the National Association of Convenience Stores, about the slippery slope of these laws, and how they could spill over into the retail and restaurant world — specifically loyalty and rewards programs.

Later in the episode, Working Lunch discusses the POWER Act introduced to the New York City Council and backed by Mayor Zohran Mamdani that would create a municipal private right to action, and allow regular consumers to sue companies directly for unlawful business practices.

The podcast also runs through the minimum wage increases for 2027, discusses the Philadelphia city boycott of Starbucks over the lack of a union contract, and more.

*Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.*

## Entities

- Starbucks (company)
- Restaurant Business (publication)
- Regulation (sector)
- regulation (topic)
- Philadelphia (location)
- loyalty programs (topic)
- minimum wage (topic)
- Zohran Mamdani (person)
- Align Public Strategies (company)
- Joe Kefauver (person)
- Franklin Coley (person)
- National Association of Convenience Stores (company)

---
Originally reported by Restaurant Business (https://restaurantbusinessonline.com/workforce/how-surveillance-pricing-laws-could-come-restaurant-industry). Summarized by Burnaze (https://burnaze.com/article/0bd5f43a-b7c9-4273-a813-ae7cd5c2be0b).