---
title: "Consumer Marketing News, Views, and Reviews: July 2022"
url: https://burnaze.com/article/0bf849dc-4595-4432-8883-fcf8fb913d28
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_july_2022.html
author: "Eddy Goldberg"
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Marketing"]
published: 2022-07-12T08:00:00.000Z
modified: 2026-11-01T02:07:08.821Z
image: https://imgs.franchising.com/art/articles/6913_plate.jpg
---

# Consumer Marketing News, Views, and Reviews: July 2022

**TL;DR:** A study found that the most successful restaurants in 2021 grew their omnichannel technology, not their units, and digital is the starting point for more than 85% of customers. Gen Z isn't into dining out, and restaurants are trying to chase them with tailored marketing.

*By Eddy Goldberg, originally published in Franchising.com on 2022-07-12. [Read the original](https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_july_2022.html).*

## Story

Welcome back to our monthly news roundup for franchise consumer marketers. Whether Covid is finally behind us or a summer surge awaits, the changes it brought are here to stay and businesses will be adjusting for years to come. If you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing readers looking to navigate the new future, please forward them our way!

And now, the news… …ON THE TECH SIDE The Most Successful Restaurants in 2021 Grew Their Omnichannel Technology, Not Their Units New Study Finds Digital Is Starting Point for More than 85% of Customers Why a CMO-CFO Alliance Is a Crucial Piece of the Digital Transformation Puzzle Dave & Buster’s Tests Automated Checkout Technology at Florida C-Store Micromarket Study: How 1,000 Americans Use Their Smartphones on Vacation …IN THE MARKETS Cooling Consumer Spending Points to Further Economic Slowdown Diners Start to Pull Back on Eating Out as Casual Chains Raise Prices High Cost of Airfare More Likely than Gas Prices To Hurt Travel Recovery High Gas Prices Are Weakening Customer Traffic at C-stores Gen Z Isn’t that Into Dining Out – Here’s How Restaurants Are Chasing Them New Research Sheds Light on the Shopping Habits of Gen Z Tailor Your Marketing for Different Generations; Gen Z On Track To Become Most Educated Chick-fil-A Tops Consumer Satisfaction Study for 8th Consecutive Year Being a Virtual Restaurant Regular Customer Has Its Perks House Data Privacy Bill Raises Concerns for Restaurants Sweetgreen Tests a New Loyalty Program Named Rewards and Challenges BurgerFi and Anthony’s Coal-Fired Pizza & Wings Launch Co-Branded Visa Card Unredeemed Gift Cards Are Bonus Points for Retailers Burger King Debuted 2 New Plant-Based Impossible Offerings on June 27 Hangry Planet, U.S.’

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Burger King (company)
- Eddy Goldberg (person)
- Chick-fil-A (company)
- Gen Z (person)
- restaurant technology (topic)
- digital transformation (topic)
- Sweetgreen (company)
- loyalty programs (topic)
- BurgerFi (company)
- consumer spending (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_july_2022.html). Summarized by Burnaze (https://burnaze.com/article/0bf849dc-4595-4432-8883-fcf8fb913d28).