---
title: "QSR Magazine: Chipotle Cutting Chorizo From the Menu"
url: https://burnaze.com/article/0c04977d-b4fb-40b4-8a1e-6a0fb7db7763
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-chipotle-cutting-chorizo-from-the-menu-2704244
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2017-09-19T16:11:02.000Z
modified: 2026-11-01T03:02:03.284Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d8e32c937e34c96ca59ec58acfed67e68113.jpg
---

# QSR Magazine: Chipotle Cutting Chorizo From the Menu

**TL;DR:** Chipotle is cutting chorizo from its menu, citing efficiency and focus on key items, and replacing it with queso. Chorizo accounted for only 3 percent of the brand's protein sales.

*originally published in 1851 Franchise on 2017-09-19. [Read the original](https://1851franchise.com/qsr-magazine-chipotle-cutting-chorizo-from-the-menu-2704244).*

## Story

As Chipotle launches a new addition to its menu, a different menu item bites the dust. According to a recent QSR Magazine article , the fast-casual chain plans to take chorizo off the menu after less than one year. While this may seem like a surprising move, chorizo is only accounting for 3 percent of the brand's protein sales.

"When we decided to move forward with the national rollout of queso, we opted to replace chorizo on the line with queso, so chorizo is going away," said Chris Arnold, spokesman for Chipotle. "While we really liked the chorizo [and many customers did too], the efficiency of our model has always been rooted in part, in doing just a few things so we can do them really well."

Chipotle launched queso nationwide on September 12 after a two-month test in Southern California, Colorado and eventually New York. So far, reviews are mixed judging from comments on social media.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- QSR Magazine (publication)
- Chipotle (company)
- product launch (topic)
- menu item removal (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-chipotle-cutting-chorizo-from-the-menu-2704244). Summarized by Burnaze (https://burnaze.com/article/0c04977d-b4fb-40b4-8a1e-6a0fb7db7763).