---
title: "Franchise Deep Dive: PickUP USA Franchise Costs, Fees, Profit and Data"
url: https://burnaze.com/article/0c89988c-11fb-4a61-bf09-3cde5c028b9b
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-deep-dive-pickup-usa-franchise-costs-fees-profit-and-data-2723415
category: "Fitness"
industry: "Fitness"
topics: ["Finance & M&A"]
published: 2023-08-25T14:09:12.000Z
modified: 2026-11-01T01:13:52.991Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e3b5854011dd355e7b1930a554de1de92994.jpg
---

# Franchise Deep Dive: PickUP USA Franchise Costs, Fees, Profit and Data

**TL;DR:** PickUp USA Fitness is a basketball-focused fitness club concept with 24 locations, costing $500K to $1 million to open. The franchise offers various programs for youth and adults, including group and private basketball training and full weight and cardio rooms.

*originally published in 1851 Franchise on 2023-08-25. [Read the original](https://1851franchise.com/franchise-deep-dive-pickup-usa-franchise-costs-fees-profit-and-data-2723415).*

## Story

PickUp USA Fitness is a basketball-focused fitness club concept that was founded to create a better way for people to play basketball. The full-service gyms offer group and private basketball training, pickup basketball games with referees, and full weight and cardio rooms.

PickUp USA started as a single location in Los Angeles in 2012. It’s now a nationwide chain of premier basketball gyms with 24 open or under construction locations. There are also more than 30 million annual participants.

The franchise offers a variety of programs for youth and adults.

- Youth development leagues: Skills training, team practices and weekly league games in a world-class facility with expert trainers

- One-on-one basketball training: Customized, one-on-one basketball training sessions with expert trainers

- Skills training: Develop skills and learn the fundamentals of the game in hour-long basketball training sessions led by expert trainers

- Rec games: 10-minute games with scorekeeping, jerseys and referees

- Dr. Dish shooting gun: Get 100-plus shots in 10 minutes, track stats on a Dr. Dish shooting gun

- Vertimax training: Train on the Vertimax training device to increase strength, agility, speed and skills.

- Performance training: Fully equipped training rooms specifically designed for basketball training

- PickUp basketball with referees: 10-minute PickUp games running back-to-back-to-back with referees, jerseys and score keeping

- Basketball tournaments: Members-only tournaments with a high-level of intensity to the gym

- One-on-one basketball training: One-on-one with PickUp USA trainers in customized, private basketball training sessions

- Weights and cardio: Full training areas with free weights, machines and cardio equipment

- Dr. USA also offers people the ability to rent its courts on a onetime basis or receive a discount for a continuous court rental with a reserved time each week.

The cost to open a PickUp USA ranges from around $500K to $1 million. The costs depend on how big owners want to go. The franchise has clubs ranging from 10,000 square feet to 30,000 square feet.

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- franchise costs (topic)
- Los Angeles (location)
- basketball training (topic)
- fitness club (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-deep-dive-pickup-usa-franchise-costs-fees-profit-and-data-2723415). Summarized by Burnaze (https://burnaze.com/article/0c89988c-11fb-4a61-bf09-3cde5c028b9b).