---
title: "Palm Beach Tan® Acquisition of At The Beach"
url: https://burnaze.com/article/0cabad7a-0dfe-4af9-9aa4-b8cb0214e331
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230109_palm_beach_tan_acquisition_of_at_the_beach.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Finance & M&A"]
published: 2023-01-09T12:00:00.000Z
modified: 2026-11-01T01:01:12.937Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Palm Beach Tan® Acquisition of At The Beach

**TL;DR:** Palm Beach Tan acquires At The Beach tanning chain, expanding its brand in new markets. The acquisition includes locations across Oklahoma, Kansas, southern California, and Colorado.

*originally published in Franchising.com on 2023-01-09. [Read the original](https://www.franchising.com/news/20230109_palm_beach_tan_acquisition_of_at_the_beach.html).*

## Story

DALLAS, Jan. 5, 2023 // PRNewswire // - Palm Beach Tan, Inc. announces the acquisition of the At The Beach tanning chain, which includes locations across Oklahoma, Kansas, southern California, and Colorado.

"With the acquisition of At The Beach, we are pleased to expand the Palm Beach Tan brand in new markets such as Colorado, Kansas and Oklahoma," said Diane Lucas, CEO of Palm Beach Tan. "At The Beach has built such a reputation across the country for its quality of salon offerings and customer service, and we look forward to the opportunity of providing our signature Palm Beach Tan services as well as our exclusive beauty and wellness products to new members and guests."

The new Palm Beach Tan locations will be owned and operated by long-time franchise entities. Bronze Body, LLC will acquire Locations in Denver and Old Trinity Partners, LLC will acquire locations in the Oklahoma City, Tulsa, and Wichita regions. West Coast Tanning will add more locations to their presence in the San Bernardino County and Orange County areas.

Existing customer accounts with At The Beach will be transferred to Palm Beach Tan, and all memberships, sessions, credits and packages will be honored. In addition, all At The Beach members will be integrated into the company's signature Premier Rewards® program, offering free upgrades, spray tans, lotion discounts, and more to loyal Palm Beach Tan members. All At The Beach employees have been offered positions with Palm Beach Tan.

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- brand expansion (topic)
- acquisition (topic)
- Colorado (location)
- Oklahoma (location)
- Kansas (location)
- Palm Beach Tan (company)
- tanning chain (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230109_palm_beach_tan_acquisition_of_at_the_beach.html). Summarized by Burnaze (https://burnaze.com/article/0cabad7a-0dfe-4af9-9aa4-b8cb0214e331).