---
title: "Xponential Sells Stride Fitness; Shaun Grove To Depart"
url: https://burnaze.com/article/0cb1fc7d-e52b-469d-b6d1-44be300f8147
source: "Athletech News"
original_url: https://athletechnews.com/xponential-sells-stride-fitness-shaun-grove-to-depart/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2024-02-15T16:06:00.000Z
modified: 2026-10-31T17:53:53.949Z
image: https://athletechnews.com/wp-content/uploads/2024/02/stride-2-scaled.webp
---

# Xponential Sells Stride Fitness; Shaun Grove To Depart

**TL;DR:** Xponential Fitness has completed the divestiture of its Stride Fitness brand to Stride Fitness Franchising, Inc., owned by Shaun Grove. Xponential recently acquired Lindora metabolic health clinics and will provide transition support to the new owner.

*By Courtney Rehfeldt, originally published in Athletech News on 2024-02-15. [Read the original](https://athletechnews.com/xponential-sells-stride-fitness-shaun-grove-to-depart/).*

## Story

Xponential Fitness, having recently acquired Lindora metabolic health clinics in a push into the weight loss medication sector, has completed the divestiture of its treadmill-based interval training Stride Fitness brand to Stride Fitness Franchising, Inc., owned by Shaun Grove, president of Rumble Boxing.

In an email sent to franchise partners Thursday morning, Xponential president Sarah Luna confirmed that Stride Fitness is transitioning from the Xponential portfolio to a “private new owner” effective today.

Luna wrote that the decision to divest Stride from Xponential was “thoughtfully considered” as the boutique fitness and wellness franchisor “weighed the needs of the brand.”

She also gave assurances that Stride will be in the hands of an “incredibly qualified and capable leader” and closed the email writing that further updates would be shared with the Stride Fitness team and their franchisees directly. Xponential will provide “transition support” to the new owner.

The move sees Grove depart as president of Rumble Boxing. Grove served as president of Club Pilates before that and has been with Xponential since the brand’s founding in 2017.

The boutique franchisor has kicked off a search for Grove’s successor but confirms the Rumble Boxing president has agreed to remain in his role until a successor is found.

“We continuously evaluate our portfolio of brands to ensure profitable growth, optimize global customer experiences, and drive long-term value creation for our stakeholders,” said Anthony Geisler, founder and CEO of Xponential Fitness. “We are pleased to transition the Stride brand to an operator with almost a decade of experience owning and operating franchises prior to joining Xponential. After considering the potential alternatives for Stride, we concluded that this transaction was the best option for Xponential and the Stride brand.”

Xponential noted that as of Dec. 31, 2023, its Stride Fitness locations represented less than 1% of its total studios open and that the divestiture isn’t expected to materially impact revenue in 2024.

## Entities

- Fitness (sector)
- Athletech News (publication)
- fitness industry (topic)
- Courtney Rehfeldt (person)
- leadership change (topic)
- Xponential Fitness (company)
- Club Pilates (company)
- Anthony Geisler (person)
- Lindora (company)
- Sarah Luna (person)
- Rumble Boxing (company)
- Xponential Fitness acquisition of Lindora (deal)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/xponential-sells-stride-fitness-shaun-grove-to-depart/). Summarized by Burnaze (https://burnaze.com/article/0cb1fc7d-e52b-469d-b6d1-44be300f8147).