---
title: "A look into the problems at Crumbl"
url: https://burnaze.com/article/0cd92238-fe37-4b5c-a064-75f12ae4f7b0
source: "Restaurant Business"
original_url: https://restaurantbusinessonline.com/financing/look-problems-crumbl
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2026-10-02T17:42:36.000Z
modified: 2026-10-31T14:43:43.467Z
image: https://cdn.informaconnect.com/platform/files/public/2026-10/background/TWIR%2010-2-26.png?VersionId=Z.CItafwshZdSBvEgoMlOTuXxrPtYaF3
---

# A look into the problems at Crumbl

**TL;DR:** Restaurant Business is investigating closures and layoffs at Crumbl, a cookie giant. The podcast The Week in Restaurants also discusses TGI Fridays' expansion and DoorDash's new tool for restaurant customers.

*originally published in Restaurant Business on 2026-10-02. [Read the original](https://restaurantbusinessonline.com/financing/look-problems-crumbl).*

## Story

A cookie giant is crumbling.

This week’s episode of the Restaurant Business podcast The Week in Restaurants looks at our investigation into closures and layoffs at Crumbl.

TGI Fridays is expanding again and we discuss the opportunities at the casual-dining chain.

DoorDash has a new tool for its restaurant customers. We discuss how that will work and whether the third-party delivery provider is getting too powerful.

We also talk about Diafa, the Abu Dhabi-based company looking to dominate the world of luxury restaurants. And on Tech Check Joe Guszkowski talks about restaurant tech companies combatting a tough economic environment.

*Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.*

Restaurant Business Editor-in-Chief Jonathan Maze is a longtime industry journalist who writes about restaurant finance, mergers and acquisitions and the economy, with a particular focus on quick-service restaurants.

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## Entities

- QSR (sector)
- Restaurant Business (publication)
- DoorDash (company)
- restaurant expansion (topic)
- TGI Fridays (company)
- third-party delivery (topic)
- Jonathan Maze (person)
- Crumbl (company)
- Diafa (company)
- cookie chain (topic)
- luxury restaurants (topic)

---
Originally reported by Restaurant Business (https://restaurantbusinessonline.com/financing/look-problems-crumbl). Summarized by Burnaze (https://burnaze.com/article/0cd92238-fe37-4b5c-a064-75f12ae4f7b0).