---
title: "Podcast: How Physical Property Data Drives Key CRE Decisions, ID Plans’ Jordan Hearin"
url: https://burnaze.com/article/0d3a23c5-69eb-4494-87d9-b36a0bd4e003
source: "Commercial Observer"
original_url: https://commercialobserver.com/2026/09/podcast-how-physical-property-data-drives-key-cre-decisions-id-plans-jordan-hearin/
author: "Ecohen"
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2026-09-08T16:16:58.000Z
modified: 2026-10-31T13:17:25.229Z
image: https://commercialobserver.com/wp-content/uploads/sites/3/2026/05/square_logo-1.png?w=1200
---

# Podcast: How Physical Property Data Drives Key CRE Decisions, ID Plans’ Jordan Hearin

**TL;DR:** ID Plans, a platform that digitizes physical property data, supports leasing, management, and construction for major commercial real estate owners and multi-site operators. Jordan Hearin, ID Plans' chief strategy officer, discusses the benefits of digitizing physical property data for commercial real estate owners and operators.

*By Ecohen, originally published in Commercial Observer on 2026-09-08. [Read the original](https://commercialobserver.com/2026/09/podcast-how-physical-property-data-drives-key-cre-decisions-id-plans-jordan-hearin/).*

## Story

Jordan Hearin is the chief strategy officer at ID Plans, a platform that digitizes the physical reality of commercial real estate assets to support leasing, property management, construction, and asset management across the full property lifecycle. Founded in 1999, ID Plans now covers over 3 billion square feet across the US, with clients including Regency Centers, JLL, Brixmor Property Group, Kite Realty and DLC Management. Jordan is based in Tampa, Florida.

(03:28) Who owns the CRE data problem (05:02) When leasing and property management diverge (06:00) How Proptech specialization fragmented teams (09:25) Data migration for traditional operators (13:38) Data diligence when buying a shopping center (16:22) Connecting leasing, ops, & construction (18:51) From vacancy to signed lease (22:20) Drone imagery & decision compression (23:53) Tenant selection strategy (27:14) Kroger, Amazon & grocery anchors (32:29) NYC city-run grocery stores (35:01) Collaboration superpower: Jon Gray

🏙️ Virtual Events: –AI & Innovation Forum: Multifamily: on 9/29 –Spotlight Case Study: Inside the AI Transformation at Cushman & Wakefield: on 10/8

🏙️ In-person Events: –South Florida Capital & Development Forum: in Miami on 10/15 –Finance Forum: in NYC on 11/3 –All upcoming Commercial Observer events

## Entities

- Real Estate (sector)
- Commercial Observer (publication)
- JLL (company)
- commercial real estate (topic)
- Tampa, Fla. (location)
- construction management (topic)
- proptech (topic)
- ID Plans (company)
- Jordan Hearin (person)
- Regency Centers (company)
- Brixmor Property Group (company)
- Kite Realty (company)

---
Originally reported by Ecohen, Commercial Observer (https://commercialobserver.com/2026/09/podcast-how-physical-property-data-drives-key-cre-decisions-id-plans-jordan-hearin/). Summarized by Burnaze (https://burnaze.com/article/0d3a23c5-69eb-4494-87d9-b36a0bd4e003).