---
title: "Church’s Texas Chicken debuts a signature sauce"
url: https://burnaze.com/article/0d3b0fa8-03a8-4cdd-ae18-0579f9e131d9
source: "Nation's Restaurant News"
original_url: https://www.nrn.com/quick-service/church-s-texas-chicken-debuts-a-signature-sauce
author: "Alicia Kelso"
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit"]
published: 2026-05-20T17:57:46.000Z
modified: 2026-10-31T13:17:24.932Z
image: https://eu-images.contentstack.com/v3/assets/bltea7aee2fca050a19/blt02137182f5fdb68f/6a0df6b84c91d137c7cb3de1/Churchie_Sauce.jpg?width=1280&auto=webp&quality=80&disable=upscale
---

# Church’s Texas Chicken debuts a signature sauce

**TL;DR:** Church's Texas Chicken has launched a new signature dip called Churchie Sauce and celebrated with a block party in Atlanta. The company's CEO, Roland Gonzalez, stated that the launch is about bringing people together and showing up for the community in an authentic way.

*By Alicia Kelso, originally published in Nation's Restaurant News on 2026-05-20. [Read the original](https://www.nrn.com/quick-service/church-s-texas-chicken-debuts-a-signature-sauce).*

## Story

Church’s Texas Chicken has launched a new signature dip, called Churchie Sauce, and held a Big Dip Block Party in Atlanta for the occasion.

The party included live performance of Freak Nasty’s “Da’ Dip” as the song marks its 30th anniversary. It is an appropriate anthem for Church’s, specifically, but perhaps even the entire industry. The song’s lyrics, “when I dip, you dip, we dip,” encapsulate the high demand of such sauces proliferating all concepts and categories.

In fact, Technomic data shows that 34% of consumers now consider what sauces are available when deciding on a restaurant.

"Church's has always been about bold flavor and bringing people together," Church’s CEO Roland Gonzalez said in a statement. "With Churchie Sauce, we wanted to do more than launch a new menu item. We wanted to show up for our community in a way that feels authentic to who we are. Celebrating with Atlanta through music, flavor, and shared experiences at the Big Dip Block Party reflects how Church's continues to evolve while staying true to the people and culture that inspire us."

The company said Churchie Sauce has a creamy texture and bold flavor and is available nationwide at all locations.

Atlanta-based Church’s grew its domestic sales in 2025 by 1.7% to finish with just over $861 million, according to Technomic. Its U.S. footprint includes about 770 locations.

## Entities

- QSR (sector)
- Nation's Restaurant News (publication)
- Atlanta (location)
- Technomic (company)
- Church's Texas Chicken (company)
- Alicia Kelso (person)
- quick service (topic)
- menu trends (topic)
- marketing and branding (topic)
- Roland Gonzalez (person)
- signature sauce (topic)

---
Originally reported by Alicia Kelso, Nation's Restaurant News (https://www.nrn.com/quick-service/church-s-texas-chicken-debuts-a-signature-sauce). Summarized by Burnaze (https://burnaze.com/article/0d3b0fa8-03a8-4cdd-ae18-0579f9e131d9).