---
title: "Burn Boot Camp Launches ‘Confidence Campaign’ to Boost Membership"
url: https://burnaze.com/article/0d6e851b-8ede-4293-8dcd-aee05563751a
source: "Athletech News"
original_url: https://athletechnews.com/burn-boot-camp-membership/
author: "Magdalena Becker"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Marketing"]
published: 2024-09-03T20:14:04.000Z
modified: 2026-10-31T17:42:56.720Z
image: https://athletechnews.com/wp-content/uploads/2024/09/national-promo-2-e1725394340681.webp
---

# Burn Boot Camp Launches ‘Confidence Campaign’ to Boost Membership

**TL;DR:** Burn Boot Camp launches a new marketing campaign and fitness challenge called 'Confidence Takes Reps' to boost membership and emphasize mental strength. The campaign includes a trial period at a discounted rate for new members and will be participated in by about 98% of the brand's locations.

*By Magdalena Becker, originally published in Athletech News on 2024-09-03. [Read the original](https://athletechnews.com/burn-boot-camp-membership/).*

## Story

A workout isn’t just about finishing one rep or beating a time record. According to Burn Boot Camp, it’s about the mental strength you gain from physical exertion and carrying that confidence into every aspect of your daily life.

With its new marketing campaign and fitness challenge, “Confidence Takes Reps,” Burn Boot Camp emphasizes mental strength just as much as physical strength, encouraging members to better themselves in every way.

From September 2 to September 27, members can take part in the “Confidence Takes Reps Challenge,” which includes components of fitness, nutrition, and recovery. During this time, locations are also offering trial periods at a discounted rate for new members.

Eryn Pittsonberger, Burn Boot Camp’s Brand Director, says the campaign shows that the fitness brand is more than just a place to work out; it’s a community hub.

“The Confidence Takes Reps campaign amplifies brand awareness by showcasing what sets us apart: the confidence our members gain through their workouts,” Pittsonberger told Athletech News. “This approach not only differentiates Burn Boot Camp from other fitness brands but also fosters a strong, inclusive community where everyone feels empowered. It reinforces our brand mission and spreads awareness through powerful transformations, both inside and outside the gym.”

Burn Boot Camp was founded in 2012 by entrepreneurial couple Devan and Morgan Kline. The brand expanded to franchising in 2015 and now has over 350 operating locations across the U.S. Known for its 45-minute workouts, the brand provides alternating strength and conditioning workouts for its members, focusing on core strength, full body strength, and metabolic conditioning.

With a staff that’s over 60% female, it’s one of the few female-led fitness companies in the industry, now led by co-founder and CEO Morgan Kline and Chief Operating Officer Amber Burke. About 98% of the brand’s locations will be participating in the “Confidence Takes Reps” campaign.

## Entities

- Fitness (sector)
- Athletech News (publication)
- marketing campaign (topic)
- brand awareness (topic)
- Burn Boot Camp (company)
- Devan Kline (person)
- Morgan Kline (person)
- fitness challenge (topic)
- Magdalena Becker (person)
- membership drive (topic)
- female-led company (topic)

---
Originally reported by Magdalena Becker, Athletech News (https://athletechnews.com/burn-boot-camp-membership/). Summarized by Burnaze (https://burnaze.com/article/0d6e851b-8ede-4293-8dcd-aee05563751a).