---
title: "Franchising a Business: A Guide with Advice from Preservan"
url: https://burnaze.com/article/0d827db1-3756-4064-9c63-0d79aa9c0c54
source: "1851 Franchise"
original_url: https://1851franchise.com/franchising-a-business-qa-with-ty-mcbride-ceo-of-preservan-2727050
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands"]
published: 2024-09-06T13:08:05.000Z
modified: 2026-11-01T00:07:20.191Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1ea1283fbb1e61c6117aec589f56afa46035.jpg
---

# Franchising a Business: A Guide with Advice from Preservan

**TL;DR:** Preservan shares advice on franchising a business, highlighting the importance of community involvement and local ownership. The company emphasizes the need for a unique service and a strong legal partner when franchising.

*originally published in 1851 Franchise on 2024-09-06. [Read the original](https://1851franchise.com/franchising-a-business-qa-with-ty-mcbride-ceo-of-preservan-2727050).*

## Story

- What we fix is as guaranteed as death and taxes. Wood deteriorates — rot and termites literally grow on trees, and wood makes our homes and buildings beautiful.
- Wood windows, doors, shutters — all these features are major issues when they start to deteriorate.
- We knew this from owning and operating a historic preservation contracting firm.
- Even in newer houses, wood is deteriorating faster due to the development of sustainable wood sources, so we understood the data behind this.

- You need to bring something unique to the market. There are a lot of mature players in various spaces, and if you’re just another copycat brand — like another burger joint, for example — you’ll have a hard time gaining traction.
- Specifically, in the home service space, I’d encourage someone to have something backed by technology. I don’t mean just AI, CRMs and all that — though those are necessary, of course. I’m talking about the technology behind the service.
- Having a technological element that makes your service better than the rest is crucial. There are some really cool things happening in this space, and Preservan is part of a group of brands leveraging material and construction technology in the home service space.

The first thing I did was get introduced to the idea of franchising through “The E-Myth” by Michael Gerber. That was the first place I thought, “That’s it.” I read everything I could about franchising — there aren’t a lot of books on it, so it didn’t take long. I started listening to podcasts as well.

- The most critical part, outside of having a good operation in your prototype, is the partner. The next step is finding the right legal partner because franchising is a legal structure for growing your business. You need the right legal partner.
- I chose a different path — I decided to go legal first. I talked to lawyers first and said, “Here’s what we’re going to do. If this is a legal entity, I’m going to talk to lawyers first.”
- Working with Charles, I understood that the FDD is a document that not only protects the franchise and the system but also helps evaluate the business. He understood the value of a great Item 19, a great Item 7 and a great territory structure. He helped us build something unique that gave potential franchisees the information they needed and gave us a platform for growth.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- community involvement (topic)
- local ownership (topic)
- Preservan (company)
- franchising a business (topic)
- legal structure (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchising-a-business-qa-with-ty-mcbride-ceo-of-preservan-2727050). Summarized by Burnaze (https://burnaze.com/article/0d827db1-3756-4064-9c63-0d79aa9c0c54).