---
title: "Potbelly Sandwich Works franchise agreements heat up"
url: https://burnaze.com/article/0d8bfe6e-9cc3-4c07-a5d6-22211a1724aa
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/potbelly-sandwich-works-franchise-agreements-heat-up/
author: "Andrew Carlo"
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2025-02-26T20:46:10.000Z
modified: 2026-11-01T01:01:15.401Z
image: https://franchisemagazineusa.com/wp-content/uploads/2025/02/Potbelly-sandwich.jpg
---

# Potbelly Sandwich Works franchise agreements heat up

**TL;DR:** Potbelly Sandwich Works has signed development agreements with Premier Eats LLC and business partners Tim Rozell and Adam Jackson to expand its presence in Virginia and Louisiana. The agreements will bring eight new locations to Virginia Beach and Norfolk, and multiple locations to Lake Charles, Louisiana, and Beaumont/Port Arthur, Texas.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2025-02-26. [Read the original](https://franchisemagazineusa.com/potbelly-sandwich-works-franchise-agreements-heat-up/).*

## Story

Potbelly Sandwich Works has announced a pair of moves that expands the food and beverage franchise brand’s presence in multiple markets.

The Potbelly Corporation, the parent company of Potbelly Sandwich Works, reported that it has signed and agreement with Premier Eats LLC, a multi-unit operator in the food service industry.

Under the terms of the shop development agreement, Premier Eats will bring eight Potbelly locations to Virginia Beach, Norfolk, and the surrounding South Hampton Roads area.

“We are excited to partner with Premier Eats LLC to introduce Potbelly to Norfolk and Virginia Beach,” said Maureen DiStefano, director of franchise development for Potbelly Sandwich Works. “This agreement highlights our commitment to growth, and we’re eager to collaborate with passionate, experienced multi-unit operators to expand our footprint in untapped markets across Virginia and beyond.”

Potbelly also said that there are still prime territories available in Virginia for “passionate franchise partners.”

In the meantime, business partners Tim Rozell and Adam Jackson signed an SDA with Pot Belly for development in the Lake Charles, Louisiana market. A previous agreement includes a commitment to open three Potbelly locations in Beaumont/Port Arthur, Texas markets.

“Lake Charles offers great potential for growth, and we’re excited to welcome Tim Rozell and Adam Jackson as franchise partners,” said Todd Owen, director of franchising of Potbelly Sandwich Works. “Their business expertise and commitment to excellence align perfectly with Potbelly’s mission to deliver great food and warm hospitality.”

Potbelly noted that this is part of its “plan to grow its presence in key markets through strong franchise partnerships.”

Based in Chicago and founded in 1977, Potbelly has more than 440 locations in the United States. This includes more than 90 franchised locations. The company bills itself as a “neighborhood sandwich concept.”

## Entities

- unit expansion (topic)
- QSR (sector)
- Franchise Magazine USA (publication)
- multi-unit development (topic)
- franchise agreements (topic)
- market growth (topic)
- Andrew Carlo (person)
- Virginia Beach (location)
- Potbelly Sandwich Works (company)
- Norfolk (location)
- Lake Charles (location)
- Maureen DiStefano (person)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/potbelly-sandwich-works-franchise-agreements-heat-up/). Summarized by Burnaze (https://burnaze.com/article/0d8bfe6e-9cc3-4c07-a5d6-22211a1724aa).