---
title: "Social Media Roundup: September 25, 2018"
url: https://burnaze.com/article/0da3bc41-b589-47af-884a-d324cca4d75d
source: "Franchising.com"
original_url: https://www.franchising.com/articles/social_media_roundup_september_25_2018.html
author: "Eddy Goldberg"
category: "Technology"
topics: ["Technology"]
published: 2018-09-23T08:00:00.000Z
modified: 2026-11-01T04:11:23.095Z
image: https://imgs.franchising.com/art/articles/4056_plate.jpg
---

# Social Media Roundup: September 25, 2018

**TL;DR:** Gamification has become a popular marketing strategy, with companies using game design elements to engage customers and retain loyalty. Forbes Global 2000 companies planned to use gamification for marketing and customer retention as far back as 2013.

*By Eddy Goldberg, originally published in Franchising.com on 2018-09-23. [Read the original](https://www.franchising.com/articles/social_media_roundup_september_25_2018.html).*

## Story

Gamify Your Marketing - It's Time to Take It Seriously Gamification, "the application of game-design elements and game principles in non-game contexts" (Wikipedia), is not new to marketing. As far back as 2013, more than 70 percent of Forbes Global 2000 companies said they planned to use gamification for marketing and customer retention. Gamification also has found a home in customer engagement and retention as the use of digital and social media by both consumers and marketers has ballooned in the past 5 years or more.

(Can you say Pokémon GO? Candy Crush?) And now, with augmented reality finding a growing niche in marketing, the adoption of gamification will continue to grow, especially among younger consumers who grew up playing computer, video, and online games.

Here are 15 different takes on how it's being used today, where it's going, and tips on how to make it work for your brand. You can search for yourself, but we thought we'd save you the trouble (and learn a few things ourselves in the process!) 5 Practical Ideas To Gamify Your Marketing Strategy Let the Games Begin: Developing a Digital Strategy for Gamification "See You Tomorrow": How Applebee's Restaurants are Retaining Hourly Workers and Driving Sales with Gamification Gamification in Marketing: 16 Gamification Gurus Share Their Favorite Examples & Insights for 2018 7 Ways to Unleash the Power of Gamification in Your Marketing Top 10 Marketing Gamification Cases You Won't Forget How To Add Gamification To Your Marketing Strategy 5 Gamification Examples To Consider for Your 2018 Marketing Strategy What Is Gamification and How Can It Help My Business?

Five Benefits of Using Gamification in Email Marketing (with Examples) Leveraging Gamification To Increase Customer Engagement Raise Your Game: A Step-By-Step Guide To Gamification Marketing Gamification as a Content Marketing Tactic - How Brands Are Engaging Consumers And finally, a couple of "scholarly" articles. If you're really serious about the intellectual underpinnings of gamification in consumer marketing (and have a pot of coffee on hand), try these articles on for size. They're several years old, but the concepts still hold water (or coffee).

Gamification in Marketing Gamification in Consumer Marketing - Future or Fallacy? Tech News Roundup 3 up-and-coming social media platforms to watch in 2019 Orderly CEO: "Restaurant technology doesn't have to suck anymore" Chick-fil-A tests of tabletop call buttons boosts secondary sales Dunkin' Donuts to test mobile and to-go ordering at 50 stores Burger King kicks off global supply chain project in Korea with SAP Starbucks partners with Uber Eats to test delivery at 100 Florida stores Lockscreen marketing on smartphones seen as the "next frontier" Lockscreen advertising on smartphones said to increase consumer engagement SEO: 7-point technical checklist for the non-technical marketer Ordermark lands $9.

## Entities

- Franchising.com (publication)
- General (sector)
- Starbucks (company)
- Burger King (company)
- Eddy Goldberg (person)
- marketing strategy (topic)
- Forbes (company)
- Chick-fil-A (company)
- Uber Eats (company)
- Applebee's (company)
- Dunkin' Donuts (company)
- customer engagement (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/social_media_roundup_september_25_2018.html). Summarized by Burnaze (https://burnaze.com/article/0da3bc41-b589-47af-884a-d324cca4d75d).