---
title: "Restaurant Business: Wings and Rings Rebrands, Without the “Buffalo”"
url: https://burnaze.com/article/0da9f3f0-9076-47d5-8cab-f67f041496e7
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/restaurant-business-wings-and-rings-rebrands-without-the-buffalo-2717256
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2021-11-19T12:07:00.000Z
modified: 2026-11-01T02:12:28.843Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3259e52dafc9556a63a41cb8f0dfd34c1771.jpg
---

# Restaurant Business: Wings and Rings Rebrands, Without the “Buffalo”

**TL;DR:** Wings and Rings, an 85-unit international sports restaurant franchise, is rebranding by removing the word 'Buffalo' from its name to separate itself from competitors. The rebrand aims to create a more inviting atmosphere and set the franchise apart.

*originally published in 1851 Franchise on 2021-11-19. [Read the original](https://1851franchise.com/wingsandrings/restaurant-business-wings-and-rings-rebrands-without-the-buffalo-2717256).*

## Story

Wings and Rings is making some big changes to separate itself from competitors.

In a recent Restaurant Business article, Wings and Rings, the 85-unit international ultimate sports restaurant franchise, explained the decision to remove the word “Buffalo” from its name, and its corresponding redesign, to prevent being mixed up with competitor Buffalo Wild Wings.

Diane Matheson, vice president of marketing for the sports restaurant franchise, said that the logo and name rebrand is aimed to help set the franchise apart, while also communicating a more inviting atmosphere that welcomes everyone.

Wings and Rings sets itself apart with a fully rounded guest experience that not only provides customers with the laissez-faire fun of a local sports bar, but also an amplified VIP setting that takes game time to the next level. Wings and Rings features bright and inviting dining rooms, a chef-inspired menu with diverse offerings and fresh, never-frozen wings to satiate every sports fan’s palette. With 85 locations across the globe, Wings and Rings is constantly innovating the sports restaurant category by bringing refined food experiences that are accessible and affordable to all customers.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Restaurant Business (publication)
- menu offerings (topic)
- rebranding (topic)
- Buffalo Wild Wings (company)
- Wings and Rings (company)
- competitor differentiation (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/restaurant-business-wings-and-rings-rebrands-without-the-buffalo-2717256). Summarized by Burnaze (https://burnaze.com/article/0da9f3f0-9076-47d5-8cab-f67f041496e7).