---
title: "Valpak Triples Instant Win Prize to $300 in July"
url: https://burnaze.com/article/0dc324c8-8648-46c1-8117-78a886b2df9c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210701_valpak_triples_instant_win_prize_to_300_in_july.html
category: "Marketing"
industry: "Business Services"
segment: "Marketing"
published: 2021-07-01T12:00:00.000Z
modified: 2026-11-01T02:25:08.923Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Valpak Triples Instant Win Prize to $300 in July

**TL;DR:** Valpak is tripling its Instant Win prize to $300 in July, giving consumers more spending power. The company has been providing cash and prizes to consumers since 1988 through its Blue Envelopes.

*originally published in Franchising.com on 2021-07-01. [Read the original](https://www.franchising.com/news/20210701_valpak_triples_instant_win_prize_to_300_in_july.html).*

## Story

Since 1988, Valpak consumers have won millions of dollars in cash and prizes by opening their Blue Envelopes. Every month, they can look forward to potentially finding these $100 surprises in randomly selected envelopes. For some added summer fun, Valpak is TRIPLING that amount to $300 in July - the largest single value prize ever included inside their envelopes. For these lucky winners, that's 300 reasons to "Open up the Neighborhood."

While $300 with no strings attached may seem too good to be true, as Valpak likes to say, "It's real!" Consumers can read news coverage about Instant Win and view videos from past winners online and all Instant Winners are encouraged to join in the fun and share their stories there.

Chris Bilotta, Director, Promotions and Partnerships at Valpak, shared, "One of Valpak's core objectives is to engage our recipients with 'surprise and delight' promotions, which they love, both inside and outside of our iconic envelope. Increasing Instant Win prizes to $300 in July is our way to help our neighbors celebrate summer and thank them for opening their envelopes. With 93% of Valpak households doing just that, we're helping people across America save with a smile."

Valpak recently expanded its household reach by more than half a million homes and shows no signs of slowing down - that's more savings to more homes and more chances for consumers to win big. Their $300 Instant Win envelopes hit homes between 7/3-8/3, so be sure to keep an eye on your mailbox...you might just find a little bit of sunshine in there!

## Entities

- Franchising.com (publication)
- Business Services (sector)
- marketing promotion (topic)
- instant win prize (topic)
- cash prize (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210701_valpak_triples_instant_win_prize_to_300_in_july.html). Summarized by Burnaze (https://burnaze.com/article/0dc324c8-8648-46c1-8117-78a886b2df9c).