---
title: "The Houston Chronicle: Checkers & Rally’s Announces Aggressive Houston Expansion"
url: https://burnaze.com/article/0e231f6d-b4f3-4221-87a9-c16d634c1f3b
source: "1851 Franchise"
original_url: https://1851franchise.com/the-houston-chronicle-checkers-rallys-announces-aggressive-houston-expansion-9509
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2017-01-23T22:17:51.000Z
modified: 2026-11-01T04:12:19.299Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/01c9e98164908dacb29c62af5169f7795267.jpg
---

# The Houston Chronicle: Checkers & Rally’s Announces Aggressive Houston Expansion

**TL;DR:** Checkers & Rally's is expanding in Houston with up to two dozen locations in 2017, focusing on value burgers and a new Model 4.0 design. The brand first entered the Houston market in 2015 and is known for its great food at an exceptional value.

*originally published in 1851 Franchise on 2017-01-23. [Read the original](https://1851franchise.com/the-houston-chronicle-checkers-rallys-announces-aggressive-houston-expansion-9509).*

## Story

According to the Houston Chronicle, Checkers & Rally's has upwards of two dozen locations slated to open in 2017, with a handful constructed in the brand's new Model 4.0. Checkers & Rally's, known for its great food at an exceptional value, first entered the market in 2015 and has left locals hungry for more.

"A lot of people know our brand in Houston," Checkers & Rally's Director of Franchise Development, Bruce Kim told the Houston Chronicle. "Also, the Houston market is a great burger market but I think the one thing missing is a great value burger."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Checkers (company)
- houston market (topic)
- value burgers (topic)
- model 4.0 (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-houston-chronicle-checkers-rallys-announces-aggressive-houston-expansion-9509). Summarized by Burnaze (https://burnaze.com/article/0e231f6d-b4f3-4221-87a9-c16d634c1f3b).