---
title: "Corey Wilde Joins Blo Blow Dry Bar and LashKind as New Vice President of Franchise Development"
url: https://burnaze.com/article/0e5efaf7-707c-4f5e-ad0c-710e328aa06c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240131_corey_wilde_joins_blo_blow_dry_bar_and_lashkind_as_new_vice_president_of_fr.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit","People"]
published: 2024-01-31T12:00:00.000Z
modified: 2026-10-31T20:01:27.354Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Corey Wilde Joins Blo Blow Dry Bar and LashKind as New Vice President of Franchise Development

**TL;DR:** Corey Wilde has joined Blo Blow Dry Bar and LashKind as Vice President of Franchise Development, bringing 25 years of experience in franchise development. He will focus on integrating new franchisees and expanding the brands' footprints in the US and Canada.

*originally published in Franchising.com on 2024-01-31. [Read the original](https://www.franchising.com/news/20240131_corey_wilde_joins_blo_blow_dry_bar_and_lashkind_as_new_vice_president_of_fr.html).*

## Story

Wilde comes from 25 years of leadership experience in franchise development for both domestic and internationally recognized brands such as Bruster’s Ice Cream, Cold Stone Creamery, Kahala Brands, and Togo’s Eateries. His fundamental strengths in franchise development include international and multi-unit development, lead generation marketing and prospecting, retail leasing, ground-up retail development, franchise operations, and real estate site selection.

“I’m looking forward to bringing the Blo and LashKind brands into urban and suburban markets across the US and Canada,” Wilde said.

In his new role with Blo and LashKind, Wilde’s primary focus will be to integrate new franchisees into the system and strategically expand the brands’ footprints within key US and Canadian markets. He also plans to focus on refining the discovery and awarding process.

“His background and experience in growing brands speaks volumes to the value he brings. We are confident that Corey is the right fit for our leadership team and will deliver positive franchise development results,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar and LashKind.

## Entities

- Franchising.com (publication)
- franchise development (topic)
- Beauty & Wellness (sector)
- brand expansion (topic)
- leadership team (topic)
- TOGO'S (company)
- Cold Stone Creamery (company)
- Kahala Brands (company)
- Blo Blow Dry Bar (company)
- Bruster's Real Ice Cream (company)
- Vanessa Yakobson (person)
- LashKind (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240131_corey_wilde_joins_blo_blow_dry_bar_and_lashkind_as_new_vice_president_of_fr.html). Summarized by Burnaze (https://burnaze.com/article/0e5efaf7-707c-4f5e-ad0c-710e328aa06c).