---
title: "Museum of Illusions® New Museum Opening in Brussels"
url: https://burnaze.com/article/0eb3e321-e7c0-4807-8f93-dba71806a00b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220729_museum_of_illusions_new_museum_opening_in_brussels.html
category: "General"
topics: ["Development & multi-unit"]
published: 2022-07-29T12:00:00.000Z
modified: 2026-11-01T02:06:54.402Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Museum of Illusions® New Museum Opening in Brussels

**TL;DR:** Museum of Illusions has opened its 37th museum in Brussels, Belgium, offering a unique experience to visitors. The brand is continuing its expansion with a new museum set to open in Rome, Italy next month.

*originally published in Franchising.com on 2022-07-29. [Read the original](https://www.franchising.com/news/20220729_museum_of_illusions_new_museum_opening_in_brussels.html).*

## Story

Museum of Illusions® recently unveiled a new museum in Brussels.

The new museum – located at Rue du Fossé aux Loups 18, 1000 Bruxelles, Belgium – came shortly after the Budapest museum opened in December 2021 and the Philadelphia museum opened in March 2022. Brussels is home to the global brand’s 37th museum. Next up is a new museum set to open next month in Rome, Italy.

“We’re excited to continue our groundbreaking expansion,” said Jonathan Benjamin, CEO of Museum of Illusions. “Opening our 37th museum is an exciting opportunity to bring education and entertainment to another city in a creative and unconventional way, and we hope to continue providing this unique and innovative experience in various markets around the world.”

Museum of Illusions other world destinations are New York, Paris and Dubai.

## Entities

- Franchising.com (publication)
- General (sector)
- new location (topic)
- global expansion (topic)
- Rome (location)
- Brussels (location)
- museum expansion (topic)
- Museum of Illusions (company)
- Jonathan Benjamin (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220729_museum_of_illusions_new_museum_opening_in_brussels.html). Summarized by Burnaze (https://burnaze.com/article/0eb3e321-e7c0-4807-8f93-dba71806a00b).