---
title: "Pure Barre Announces Expansion Into Mexico"
url: https://burnaze.com/article/0f136f72-1930-4134-96fe-40e7d6c9d284
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240925_pure_barre_announces_expansion_into_mexico.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Development & multi-unit"]
published: 2024-09-25T12:00:00.000Z
modified: 2026-10-31T18:38:02.049Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# Pure Barre Announces Expansion Into Mexico

**TL;DR:** Pure Barre is expanding into Mexico with its first location set to open in Q1 2025. The expansion is driven by Enrique Lopez, General Director of Boutique X Fitness Studios, who has experience in the fitness space.

*originally published in Franchising.com on 2024-09-25. [Read the original](https://www.franchising.com/news/20240925_pure_barre_announces_expansion_into_mexico.html).*

## Story

“Mexico is an emerging market for boutique fitness, and we believe Pure Barre’s pioneering barre method offering has a bright future there,” said Bob Kaufman, President of International at Xponential Fitness.

Driving Pure Barre’s expansion in Mexico is Enrique Lopez, General Director of Boutique X Fitness Studios, who has extensive experience in the fitness space with previous roles at Les Mills Mexico and Kinezis Mexico.

Pure Barre prioritizes innovation with new class formats, partnerships and engaging in-studio initiatives to retain its loyal following. Recognizing that consumer needs and preferences in the fitness space are shifting toward more recovery and strength training, Pure Barre debuted two new class formats over the past year - Pure Barre Define, which utilizes heavier weights than a traditional barre class, and Pure Barre Align, which emphasizes recovery and flexibility.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- international expansion (topic)
- Xponential Fitness (company)
- boutique fitness (topic)
- Mexico (location)
- new locations (topic)
- Pure Barre (company)
- Bob Kaufman (person)
- Enrique Lopez (person)
- Boutique X Fitness Studios (company)
- Les Mills Mexico (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240925_pure_barre_announces_expansion_into_mexico.html). Summarized by Burnaze (https://burnaze.com/article/0f136f72-1930-4134-96fe-40e7d6c9d284).