---
title: "Aaron's Announces the Opening of its Newest GenNext Store in Fort Smith, Arkansas"
url: https://burnaze.com/article/0f17dd0c-a6ca-4813-86b8-a982ca7bf777
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230927_aaron39s_announces_the_opening_of_its_newest_gennext_store_in_fort_smith_ar.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Finance & M&A","Development & multi-unit"]
published: 2023-09-27T12:00:00.000Z
modified: 2026-10-31T20:30:28.994Z
image: https://images.unsplash.com/photo-1551288049-bebda4e38f71?w=1600&q=80&auto=format&fit=crop
---

# Aaron's Announces the Opening of its Newest GenNext Store in Fort Smith, Arkansas

**TL;DR:** Aaron's has opened a new GenNext store in Fort Smith, Arkansas, as part of its store initiative to transform the in-store customer experience. The new store features a larger showroom, updated signage, and enhanced technology-enabled shopping and checkout.

*originally published in Franchising.com on 2023-09-27. [Read the original](https://www.franchising.com/news/20230927_aaron39s_announces_the_opening_of_its_newest_gennext_store_in_fort_smith_ar.html).*

## Story

The new Aaron's store in Fort Smith reflects the latest expansion of the Company's GenNext store initiative, which is transforming the in-store customer experience. The new store is conveniently located on the east side of Fort Smith near Mercy Hospital at 7607 Rogers Avenue. The store will be open Monday -; Saturday from 10:00 a.m. - 8:00 p.m.

"With the opening of every new GenNext store, we continue to receive positive feedback from our customers. We are excited to open our new store in the Fort Smith market and look forward to delivering exceptional value and service to our customers along with a best-in-class shopping experience," said Douglas Lindsay, CEO of The Aaron's Company.

Aaron's GenNext stores include larger showrooms and/or re-engineered store layouts, updated signage, expanded product assortment, enhanced technology-enabled shopping and checkout, and an innovative operating model, providing a best-in-class experience for shoppers. The GenNext program includes remodeling existing stores into the updated format as well as opening stores in new locations.

## Entities

- Franchising.com (publication)
- Retail (sector)
- customer experience (topic)
- store expansion (topic)
- Aaron's (company)
- retail technology (topic)
- Fort Smith, Arkansas (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230927_aaron39s_announces_the_opening_of_its_newest_gennext_store_in_fort_smith_ar.html). Summarized by Burnaze (https://burnaze.com/article/0f17dd0c-a6ca-4813-86b8-a982ca7bf777).