---
title: "Grasons makes its pitch to franchisees"
url: https://burnaze.com/article/0f44877c-0b3a-4129-906c-032d307106d1
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/grasons-makes-its-pitch-to-franchisees/
author: "Andrew Carlo"
category: "Retail"
industry: "Retail"
published: 2025-12-02T13:57:53.000Z
modified: 2026-11-01T00:53:26.344Z
image: https://franchisemagazineusa.com/wp-content/uploads/2025/03/Grasons-moving.jpg
---

# Grasons makes its pitch to franchisees

**TL;DR:** Grasons, an estate sale and business liquidation franchise, is pitching to potential franchisees, highlighting the potential for building a thriving business while helping families and businesses through major transitions. The company is seeking dedicated individuals to join its franchise.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2025-12-02. [Read the original](https://franchisemagazineusa.com/grasons-makes-its-pitch-to-franchisees/).*

## Story

Grasons, an estate sale and business liquidation franchise, has made a pitch to potential franchisees.

The company issued a statement to entrepreneurs while looking to illustrate the potential behind operating a Grasons location.

“Owning a Grasons franchise is about more than running an estate sale business—it’s about helping families and businesses through major transitions,” said Craig Tyler, brand leader of Grasons. “Our franchisees bring relief to clients while building thriving businesses in their communities.”

According to Grasons, the franchise helps families and businesses navigate major transitions in life with professional, compassionate services. This includes franchise owners playing a critical role in supporting families as they downsize, relocate, or handle estate clearouts.

The company also assists business owners in liquidating inventory, office furniture, and commercial assets, ensuring smooth transitions when companies close, downsize, or reorganize.

Joe and Marci Natale, owners of Grasons of Southern Arizona, were recently recognized as International Franchise Association (IFA) 2024 Franchisee of the Year. They also received the a Diamond Club Award at the Grasons National Conference for surpassing $1 million in sales.

“Being a Grasons franchisee allows us to make a real impact on families and businesses,” Joe and Marci Natale said. “We are not just selling items; we are helping people and business owners navigate difficult transitions with dignity and respect. The appreciation we receive makes this work incredibly fulfilling.”

Grasons said that it is seeking dedicated individuals who want to build a business with heart—one that helps clients find closure while maximizing the value of their belongings or business assets.

Based in Huntington Beach, California, Grasons has been franchising since 2014 and is part of the Evive Brands portfolio of companies.

## Entities

- franchise expansion (topic)
- Retail (sector)
- Franchise Magazine USA (publication)
- IFA (company)
- Andrew Carlo (person)
- Grasons (company)
- Evive Brands (company)
- estate sale (topic)
- business liquidation (topic)
- Evive Brands acquisition of Grasons (deal)
- franchise pitch (topic)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/grasons-makes-its-pitch-to-franchisees/). Summarized by Burnaze (https://burnaze.com/article/0f44877c-0b3a-4129-906c-032d307106d1).