---
title: "Fluffy Fluffy Announces Newest Location in the Sunshine State"
url: https://burnaze.com/article/0f5fb993-84c5-45bd-b0d6-b59ceb2136fc
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240508_fluffy_fluffy_announces_newest_location_in_the_sunshine_state.html
category: "Retail"
industry: "Retail"
published: 2024-05-08T12:00:00.000Z
modified: 2026-10-31T19:53:36.780Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Fluffy Fluffy Announces Newest Location in the Sunshine State

**TL;DR:** Fluffy Fluffy is expanding its footprint in Florida with a new location in Miami, following the successful launch of its first store in Orlando in Q4 2023. The brand, founded in 2018, offers handcrafted Japanese-style souffle pancakes and other innovative delights.

*originally published in Franchising.com on 2024-05-08. [Read the original](https://www.franchising.com/news/20240508_fluffy_fluffy_announces_newest_location_in_the_sunshine_state.html).*

## Story

With a successful launch of the first Florida Fluffy Fluffy store located at 2008 E Colonial Dr in Orlando, in Q4 of 2023, the brand is eager to open their first Miami location, at 2075 NW 2nd Avenue in Wynwood this Summer.

“The Orlando area has welcomed us with open arms,” said Benson Lau, Founder and Director of Business Development at Fluffy Fluffy. “The success that we have seen at our first location in Florida has surpassed our expectations and we are thrilled to be opening our Miami location. We can’t wait to bring Fluffy Fluffy to more communities throughout the Sunshine State.”

Founded in 2018, Fluffy Fluffy began franchising in 2020 with a mission to spread joy through souffle pancakes. Originating in Canada, the brand offers handcrafted Japanese-style souffle pancakes known for their soft, bouncy, and incredibly light texture. Made with locally sourced milk and free of artificial additives, each souffle pancake is cooked slowly at a low temperature for up to 20 minutes.

Topped with a variety of fruits, toppings, and house-made sauces, they aim to bring the celebratory symbol of joy and togetherness traditionally associated with Japanese souffle pancakes into daily life.

The brand’s menu includes more than just souffle pancakes, featuring innovative delights like croffles, burnt top cheesecake, roll cake, macarons, lattes, and specialty sodas. Fluffy Fluffy demonstrates its commitment to inclusivity by offering meat-free menu options, catering to diverse dietary preferences.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Retail (sector)
- franchising (topic)
- Florida (location)
- menu offerings (topic)
- Orlando (location)
- Miami (location)
- Fluffy Fluffy (company)
- Benson Lau (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240508_fluffy_fluffy_announces_newest_location_in_the_sunshine_state.html). Summarized by Burnaze (https://burnaze.com/article/0f5fb993-84c5-45bd-b0d6-b59ceb2136fc).