---
title: "QSR: Value is the Message for Jack in the Box in 2018"
url: https://burnaze.com/article/0f7ff984-bc5a-4741-8c75-d8bbfbbf815a
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-value-is-the-message-for-jack-in-the-box-in-2018-2705697
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2018-02-26T16:11:22.000Z
modified: 2026-11-01T04:10:05.631Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7704b60cce807ac7a4e7ce37bf27dc941161.jpg
---

# QSR: Value is the Message for Jack in the Box in 2018

**TL;DR:** Jack in the Box is focusing on value in 2018 with new snack items and menu innovation to appeal to customers seeking lower prices. The brand has increased its franchised units, selling 22 restaurants to franchisees in the first quarter.

*originally published in 1851 Franchise on 2018-02-26. [Read the original](https://1851franchise.com/qsr-value-is-the-message-for-jack-in-the-box-in-2018-2705697).*

## Story

With customers jumping on the lower price point in quick service, Jack in the Box is adapting and value will now be its main focus in 2018. According to a recent QSR Magazine article, the brand will shift messaging and menu innovation to offer value bundles from $1 to $5, including a new snack item and other value offerings.

“We're going to do things that are differentiated and that make us stand out, and we're going to actually extend one of the offerings that we currently have to bring some new news and excitement to an old product. [We’re] really excited about that. We're going to bundle that as well in a combo meal, and again, when you look at what will be in that combo besides for the drink the other items that will be in that combo are unique to Jack in the Box.

This year, the brand has increased its franchised units, selling 22 restaurants to franchisees in the first quarter reaching 89 percent of units being franchised. By the end of fiscal 2018, the company plans to hit the 95 percent mark of its 600 restaurants.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- menu pricing (topic)
- franchising (topic)
- QSR Magazine (publication)
- Jack in the Box (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-value-is-the-message-for-jack-in-the-box-in-2018-2705697). Summarized by Burnaze (https://burnaze.com/article/0f7ff984-bc5a-4741-8c75-d8bbfbbf815a).