---
title: "Club Insider: REGYMEN Fitness and The Covery Bring Fitness Industry Veteran Larry Conner in as New Chief Financial Operating Officer"
url: https://burnaze.com/article/0fb99283-3ed0-4226-a4cc-843a9e5ce5a5
source: "1851 Franchise"
original_url: https://1851franchise.com/club-insider-regymen-fitness-and-the-covery-bring-fitness-industry-veteran-larry-conner-in-as-new-chief-financial-operating-officer-2717389
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2021-12-06T13:08:00.000Z
modified: 2026-11-01T02:12:21.840Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9aef1cd0172c573d1eb21d18d829485a7873.jpg
---

# Club Insider: REGYMEN Fitness and The Covery Bring Fitness Industry Veteran Larry Conner in as New Chief Financial Operating Officer

**TL;DR:** REGYMEN Fitness has appointed Larry Conner as its new Chief Financial Operating Officer, bringing over 31 years of experience in the health and fitness industry. REGYMEN Fitness has expanded rapidly since its founding three years ago, including a partnership with GoodLife Fitness in Canada and the rollout of a sister wellness concept called The Covery.

*originally published in 1851 Franchise on 2021-12-06. [Read the original](https://1851franchise.com/club-insider-regymen-fitness-and-the-covery-bring-fitness-industry-veteran-larry-conner-in-as-new-chief-financial-operating-officer-2717389).*

## Story

Founded just three years ago, REGYMEN Fitness entered the fitness segment of the franchising industry by offering three different programs — burning, boxing and building — that are adaptable for all skill levels.

REGYMEN Fitness has expanded rapidly since then, including a 10-unit signing in Austin, Texas and a partnership with GoodLife Fitness in Canada. The team also rolled out a sister wellness concept called The Covery, which already opened its first location in March, and the brand hopes to continue this momentum with the addition of industry veteran Larry Conner to its team.

According to Club Insider, Conner brings more than 31 years of experience in the health and fitness industry, overseeing several club purchases and more than 15,000 members. He’s now operating as the new Chief Financial Operating Officer, and is excited about the growth opportunities with both REGYMEN Fitness and The Covery.

“REGYMEN’s technology is more advanced than everyone else’s, and its results are truly based on science. For people who need to be pushed, REGYMEN is hitting it on all cylinders — strength, cardio, HIIT and boxing. It was clear the team was going to continue adapting and helping their franchisees succeed,” Conner told Club Insider.

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- Fitness (sector)
- partnership (topic)
- fitness industry (topic)
- executive appointment (topic)
- Regymen Fitness (company)
- The Covery (company)
- GoodLife Fitness (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/club-insider-regymen-fitness-and-the-covery-bring-fitness-industry-veteran-larry-conner-in-as-new-chief-financial-operating-officer-2717389). Summarized by Burnaze (https://burnaze.com/article/0fb99283-3ed0-4226-a4cc-843a9e5ce5a5).