---
title: "Kivo Daily: When to Add a New Brand to Your Multi-Unit Franchise"
url: https://burnaze.com/article/0ff0feff-740d-4ae7-aa09-05be08d553ab
source: "1851 Franchise"
original_url: https://1851franchise.com/kivo-daily-when-to-add-a-new-brand-to-your-multi-unit-franchise-2709928
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Development & multi-unit"]
published: 2019-05-10T20:15:49.000Z
modified: 2026-11-01T02:30:26.631Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/134ce63057f068a219a0df338fb0b7239008.jpg
---

# Kivo Daily: When to Add a New Brand to Your Multi-Unit Franchise

**TL;DR:** Craig Dunaway, president of Penn Station East Coast Subs, shares insights on when to add a new brand to a multi-unit franchise. He writes that a multi-unit operator should look for a new brand when their home market is full or they want to diversify their business.

*originally published in 1851 Franchise on 2019-05-10. [Read the original](https://1851franchise.com/kivo-daily-when-to-add-a-new-brand-to-your-multi-unit-franchise-2709928).*

## Story

Craig Dunaway, president of Penn Station East Coast Subs, recently shared his industry insights with the business, entrepreneurship and thought leadership publication Kivo Daily in a piece entitled “When to Add a New Brand to Your Multi-Unit Franchise.”

The Penn Station president writes that a multi-unit operator will know the time is right to start looking for a new brand when their home market is full or they want to diversify their business. According to Dunaway, the benefits of being a multi-brand franchisee include retaining top talent as well as capitalizing on the opportunity to build on years of experience.

“Many franchise companies actively seek existing multi-unit operators, which can be a great way to grow a franchise system. For multi-unit operators, knowing when to add a new brand is as important to success as a multi-brand franchisee as choosing the right franchise,” writes Dunaway.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Franchise Industry (sector)
- brand expansion (topic)
- Multi-Unit (company)
- Penn Station (company)
- Craig Dunaway (person)
- multi unit (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/kivo-daily-when-to-add-a-new-brand-to-your-multi-unit-franchise-2709928). Summarized by Burnaze (https://burnaze.com/article/0ff0feff-740d-4ae7-aa09-05be08d553ab).