---
title: "Wetzel’s Pretzels will Put a “Twist” on Snacking in Sunrise"
url: https://burnaze.com/article/0fffd133-38dc-4e23-9438-d719161b0733
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210611_wetzels_pretzels_will_put_a_twist_on_snacking_in_sunrise.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2021-06-11T12:00:00.000Z
modified: 2026-11-01T02:25:44.706Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels will Put a “Twist” on Snacking in Sunrise

**TL;DR:** Wetzel's Pretzels signs a franchise agreement to open a new location in Sunrise, Florida, at Sawgrass Mills mall, marking the brand's third location in the area. The brand now has 12 locations statewide in Florida.

*originally published in Franchising.com on 2021-06-11. [Read the original](https://www.franchising.com/news/20210611_wetzels_pretzels_will_put_a_twist_on_snacking_in_sunrise.html).*

## Story

Radiating its signature Southern California vibe, Wetzel’s was founded in Redondo Beach, California, 25 years ago and has grown to command a devoted following in the communities it serves. The brand inspires fans with its colorful presence, “gram-worthy” snacks and the small moments of pure pretzel bliss that it produces with friends, family and colleagues.

“Our franchise owners have continued to make bold moves and forward strides by putting our signature ‘twist’ on snacking in South Florida,” said Jennifer Schuler, CEO at Wetzel’s Pretzels. “They have the experience, skillset and our support to build relationships with customers and continue serving the community the best pretzels in the area.”

The Sawgrass Mills location of Wetzel’s Pretzels continues the brand’s growth in Florida, which now totals 12 locations statewide. The concept is strategically expanding with talented individuals and teams to open new locations in high-traffic environments such as malls, entertainment venues, transit stops and within convenience stores and Walmart Supercenters. Plus, the innovative Wetzel’s Pretzels food truck extends the brand beyond four walls, creating revenue streams through a mobile model that brings snacking closer to fans at their homes, places of work or other convenient neighborhood spots.

The new location at Sawgrass Mills Mall will be located at 12801 West Sunrise Blvd, unit #262-1.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise agreement (topic)
- location growth (topic)
- Walmart (company)
- Wetzel's Pretzels (company)
- Jennifer Schuler (person)
- Sawgrass Mills mall (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210611_wetzels_pretzels_will_put_a_twist_on_snacking_in_sunrise.html). Summarized by Burnaze (https://burnaze.com/article/0fffd133-38dc-4e23-9438-d719161b0733).