---
title: "QSR: Voice Activation Spurs an Ordering Revolution"
url: https://burnaze.com/article/1057f4b0-d11a-4d4d-bbad-7ac9cb99c050
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-voice-activation-spurs-an-ordering-revolution-9665
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2017-01-27T16:11:01.000Z
modified: 2026-11-01T03:14:15.124Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/913fc83e670c8249f75893f1e76462159372.jpg
---

# QSR: Voice Activation Spurs an Ordering Revolution

**TL;DR:** Voice activation is spurring an ordering revolution in the restaurant industry through technologies like Amazon Alexa and Google Home. Restaurants like Domino's are adopting voice activated ordering, citing convenience as a major benefit.

*originally published in 1851 Franchise on 2017-01-27. [Read the original](https://1851franchise.com/qsr-voice-activation-spurs-an-ordering-revolution-9665).*

## Story

When mobile ordering came to the market, it caught on like wildfire, making it easier than ever for consumers to order food from home or while in transit. Now, restaurants are banking on the same kind of revolution with voice activated ordering through technologies like the Amazon Alexa and Echo, and Google Home.

"The pro of voice ordering is really the convenience," said Domino’s director of digital experience Chris Roeser. "There’s an incredibly low barrier to entry, which means that customers will be able to think it, speak it, and get it. The cons are the learning curve, on both the customer and business side, as well as the fact that we’re transitioning from a world that is very visual to one that may not have a visual fallback."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Domino's (company)
- Amazon (company)
- Google (company)
- qsr technology (topic)
- voice activation (topic)
- ordering revolution (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-voice-activation-spurs-an-ordering-revolution-9665). Summarized by Burnaze (https://burnaze.com/article/1057f4b0-d11a-4d4d-bbad-7ac9cb99c050).