---
title: "100% Chiropractic Appoints Steve Schillinger as Chief Executive Officer"
url: https://burnaze.com/article/10f0ca21-a54a-4e4f-8739-de41e14bf402
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250319_100_chiropractic_appoints_steve_schillinger_as_chief_executive_officer.html
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["People"]
published: 2025-03-19T12:00:00.000Z
modified: 2026-10-31T20:02:55.590Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# 100% Chiropractic Appoints Steve Schillinger as Chief Executive Officer

**TL;DR:** 100% Chiropractic has appointed Steve Schillinger as its new Chief Executive Officer, bringing nearly three decades of leadership experience to the role. Schillinger's track record includes operational excellence and strategic growth at companies like Salon Lofts Group and 24 Hour Fitness USA.

*originally published in Franchising.com on 2025-03-19. [Read the original](https://www.franchising.com/news/20250319_100_chiropractic_appoints_steve_schillinger_as_chief_executive_officer.html).*

## Story

A seasoned executive with nearly three decades of leadership experience, Mr. Schillinger brings a proven track record of operational excellence, strategic growth, and brand transformation. As President and CEO of Salon Lofts Group, he elevated the company in delivering community-driven beauty and wellness services with a focus on supporting Loft Owners and professionals build and grow their businesses through enhanced operational efficiency and marketing performance.

Prior to that, he held executive leadership roles at 24 Hour Fitness USA, where he spearheaded initiatives in branding, business development, and customer experience; strengthening both member engagement and operational processes. Earlier in his career at Circuit City Stores, Inc., he led strategic initiatives that streamlined operations and delivered measurable efficiencies.

“Steve’s extensive track record of operational excellence, service delivery, and brand leadership are valuable additions as 100% Chiropractic continues to build its leadership,” said Jason Helfrich, Co-Founder of 100% Chiropractic.

“I am honored to join 100% Chiropractic at such a pivotal time and excited to collaborate with our dedicated team and franchisee community,” said Steve Schillinger. “Our franchisees are the foundation of this brand, and my focus will be on empowering them with the resources, support, and strategic direction needed to drive long-term success.”

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- franchise support (topic)
- leadership change (topic)
- ceo appointment (topic)
- 24 Hour Fitness (company)
- 100% Chiropractic (company)
- Salon Lofts (company)
- Steve Schillinger (person)
- Circuit City Stores, Inc. (company)
- Jason Helfrich (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250319_100_chiropractic_appoints_steve_schillinger_as_chief_executive_officer.html). Summarized by Burnaze (https://burnaze.com/article/10f0ca21-a54a-4e4f-8739-de41e14bf402).