---
title: "Crunch Fitness Acquires Bay Area Franchise Locations, Expanding Corporate Footprint"
url: https://burnaze.com/article/10f59b93-7862-40a7-8585-1fa0c785d8f9
source: "Athletech News"
original_url: https://athletechnews.com/crunch-fitness-acquires-bay-area-franchise-locations-expanding-corporate-footprint/
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Finance & M&A"]
published: 2026-08-07T18:54:19.000Z
modified: 2026-10-31T14:57:55.811Z
image: https://athletechnews.com/wp-content/uploads/2024/01/image2-5.webp
---

# Crunch Fitness Acquires Bay Area Franchise Locations, Expanding Corporate Footprint

**TL;DR:** Crunch Fitness has acquired eight Bay Area franchise locations from Bay Area Crunchers, expanding its corporate footprint to 16 locations in the region. The acquisition is part of Crunch's growth strategy, which includes franchise development, corporate investment, and acquisitions.

*originally published in Athletech News on 2026-08-07. [Read the original](https://athletechnews.com/crunch-fitness-acquires-bay-area-franchise-locations-expanding-corporate-footprint/).*

## Story

The deal brings eight more Bay Area clubs under Crunch’s ownership, giving the brand 16 corporate-owned locations in the region as it rolls out system-wide upgrades to equipment, classes and recovery amenities

Crunch Fitness has expanded its corporate presence in Northern California, acquiring the eight clubs operated by franchise group Bay Area Crunchers as the high-value, low-price (HVLP) gym brand continues to invest in one of its key growth markets.

## Corporate expansion

The acquisition, which closed August 1, brings Crunch’s total corporate-owned footprint in the San Francisco Bay Area to 16 locations. The move follows the opening of Crunch San Rafael earlier this year, with a new club in El Cerrito slated to open in the first quarter of 2027.

The transaction also consolidates all of Crunch’s Bay Area locations under a single ownership group, with Brian Calegari, the longtime operating partner of Bay Area Crunchers, joining Crunch corporate as operating partner.

“Expanding our corporate presence in the Bay Area is about deepening our commitment to one of the most dynamic fitness markets in the country,” Crunch Fitness CEO Chequan Lewis said. “With the San Rafael club opening earlier this year and El Cerrito set to open early next year, we’re building real momentum here.”

## Growth strategy

The acquisition adds to a busy year of expansion for Crunch, which has continued to grow through a mix of franchise development, corporate investment and acquisitions. The brand recently announced a 20-location development agreement in the Phoenix market through franchisee CR Fitness Holdings.

The move to consolidate Bay Area locations under corporate ownership could signal Crunch’s ambitions to roll out more upgrades to its gyms in Northern California under the new Crunch 3.0 template, which includes offerings like boutique-style Pilates classes, better equipment and enhanced wellness and recovery amenities.

Crunch now serves more than 4 million members across more than 550 gyms worldwide, continuing to strengthen its position in the increasingly competitive HVLP gym segment.

## Entities

- Fitness (sector)
- franchise development (topic)
- Athletech News (publication)
- growth strategy (topic)
- Phoenix (location)
- Crunch Fitness (company)
- CR Fitness Holdings (company)
- Bay Area (location)
- Chequan Lewis (person)
- corporate expansion (topic)
- gym upgrades (topic)
- Bay Area Crunchers (company)

---
Originally reported by Athletech News (https://athletechnews.com/crunch-fitness-acquires-bay-area-franchise-locations-expanding-corporate-footprint/). Summarized by Burnaze (https://burnaze.com/article/10f59b93-7862-40a7-8585-1fa0c785d8f9).